No one is ever going to be able to compete with the WWE on a worldwide stage but what can happen is providing a platform for wrestlers to work and earn a living in the wrestling business and have a company which keeps its doors open and making a profit, maybe not a large profit but enough to keep everything ticking over.
As Russo has said many times, with the WWE it's all about show, it's a big show or at least it used to be for many years, now it's just non stop wrestling matches but even in the 1980s it was a show and before that. Guys like the Iron Sheik and George "The Animal" Steele in their time were little glimpses of show business in wrestling and it kept changing and evolving as the years went on and the business grew and as the business grew so do the superstars we saw, so did the events we saw. The WWE always spent the money making their shows look great and people ended up expecting that from every wrestling company. I think that is one reason why in this country TNA did well for a few years but never really took off, it didn't matter how good the creatiive was, this country was built on British Wrestling which stopped being on TV in the 80's and WWF American Wrestling. And TNA didn't look like that, neither did WCW or ECW. There's many people in this country right now that if TNA put on an amazing wrestling show, they still wouldn't watch because in their mind if it's not in a huge arena with huge video screens and multiple camera setups then it's inferior. They literally wont watch it because they percieve it to be inferior just based on how it looks on TV and I guess if it looks small time then they assume nothing big is going to happen and what happens will be small time.
Russo says fans will never know the thousands of dollars Vince spent on that hospital room he and Austin tore up. It was never an issue. Filming into the small hours and doing the thing where they throw the belt off a bridge and then throwing Austin off it? Fans have no idea how much money was spent on doing that and hiring professional people to do that. Buying a Corvette to literally destroy it, that wasn't a used car or a car someone was using, they literally bought it just for that segment and that's what TNA is up against and so is ROH and anyone else. When you have a company that can do all that and spend that kind of money, no questions asked, even though it shouldn't matter....it does. It matters to fans because they get this image in their head of what wrestling should be and everyone else has to play catch up and they can never really top that. Fans love big moments. I think that's why the Hardys and Decay stuff is so well praised, people can see the effort gone into it, it's a big show, it's a show, that's what wrestling should be about and in some ways they've hit the nail on the head with it. Maybe the days of wrestling shows being in wrestling rings in arenas and LED boards and big screens is a bit passe. Maybe this could be the future in wrestling. Big shows. Big setups. Maybe doing the whole show outside. Filming it like a movie.