Originally Posted by Dancc:
“Very slow start for Food Glorious Food which could only muster 2.74m / 12.7%. It came in well below itv's benchmark share for the slot of 21.6%.”
I know it's easy to post this after the event but it was never going to be a hit, though. What it reminds me of the most is the Trinny and Susannah shows they did when they joined ITV which were blatant attempts to do shows that were almost but not quite like What Not To Wear. This is the kind of format you might have got had ITV poached Paul Hollywood or Mary Berry and tried to find a vehicle for them, it is not in the slightest bit distinctive and massively derivative.
And of course while the Bake Off got huge ratings on BBC2, that is not primetime ITV and like when they put Trinny and Susannah there, they have no tradition of that kind of show in primetime. People don't watch ITV for that kind of thing.
Originally Posted by chrisr21:
“Not great when the BBC's highest non-news rating of the day is The One Show!”
Well, it is, because BBC1 were showing three programmes in primetime, one of which was opposite the soaps, one of which was a bit of PSB science programming opposite a flagship drama and one of which was a rather dull magazine show opposite a new Cowell-produced programme. Not only were they competitive, one won its slot and another one was only beaten by 10k. And the news counts as well because despite a worse lead-in, BBC News thrashed the ITV News which illustrates continual viewer loyalty.
A real pro-BBC agenda in this thread, I can see.
In other news, both Mayday and Broadchurch have excellent reviews in the Radio Times and it'll be fascinating to see how well they fare. Let's hope they both do well, we need as much popular drama as we can get.