Originally Posted by jda135:
“These are the daytime figures from Monday to Wednesday this week;
What's Cooking
Mon - 210k (2.6%)
Tues - 138k (1.8%)
Wed - 107k (1.6%)
Place in the Sun
Mon - 337k (4.4%)
Tues - 279k (3.8%)
Wed - 212k (3.4%)
Countdown
Mon - 513k (6.6%)
Tues - 493k (6.8%)
Wed - 393k (6.4%)
Common Denominator
Mon - 381k (4.4%)
Tues - 486k (5.6%)
Wed - 335k (4.6%)
Deal or No Deal
Mon - 1.10m (9.7%)
Tues - 823k (7.5%)
Wed - 878k (9.0%)
[LIST][*]What's Cooking is in danger of being dropped very quickly. Miles below the slot average, and despite having Place in the Sun after it, the whole slot is down. [*]Countdown's share is good, but the audience has dropped d-o-d. [*]Common Denominator was quite flat last week, and it looks like it will hover about the 340k mark. Tuesday's rating looks like a pure fluke. [*]Whilst DOND started the week well, the audience is down. That rating is the first time in a while it has got over 1.1m, but a sharp fall the next day brought it back down to the ground.[/LIST]The evidence is stacking up against C4. Something has to be done, and done very quickly!”
Doesn't make great reading. What's Cooking though is advertiser funded so however badly it does I guess it's basically free to C4, so they won't lose on it.
The sad thing now is there isn't really a part of C4's schedule you can look at and think they're doing well there - everywhere needs looking at. It seems strange now to consider all the talk a year or so ago about Hollyoaks heading for the axe - it's probably one of C4's most stable programmes a year on, despite ratings not really rising that significantly.
Daytime has become a whole new battlefield though now thanks mainly to daytime PSB commitments being dropped over the years, so now instead of finding shows for 3-6pm C4 have to fill the schedules from 9am to 6pm, and the same with BBC1 and ITV as well.
Unlike some I wouldn't be axing Countdown or Deal any time soon - indeed I'd use them to help build a new schedule with shows which in time may be worthy of replacing them, and cut the commission of both shows down in order to give new shows the chance to breathe. I do think though maybe C4 now need to aim a bit younger certainly in the later part of daytime, and perhaps bring something new to daytime TV.
I think it would be worth trying out a new daily live show at 5pm which would kind of do for daytime chat shows what The Big Breakfast did for breakfast TV and try and build the 5-7pm as a strong young skewing block. If they want to take on Pointless and The Chase they do have to offer a genuine alternative and make a fairly bold move in doing so.