I'm watching Brookside 1995 at the moment on Youtube, and it's plain to see why the show was hitting it's highest viewing figures at this time. The discovery of Trevor Jordache's body in January I remember kept the nation gripped, with the subsequent episodes of the Jordache's and Sinbad fleeing to Ireland leading to their eventual arrest. I was about 12 at the time and it's the one time I remember everyone I know, friends, family, all watching Brookie and it completely overshadowing Coronation Street and EastEnders in terms of conversation.
Unfortunately, this was the beginning of the end for Brookside as the Producers sought to capitalise with more and more sensational plots. The Killer Virus is about to kick off, as George Manners has arrived on the Close. At the time I thought this was a very good storyline. We hadn't seen soap do anything like it. But looking back you can see that this is where Brookie abandoned it's social realism for sensational and unlikely.
It would be the departures of the Jordache family and the following year, 1996, where the viewers turned off. The arrival of the Simpson family and the shocking Nat and Georgia incest story was one step too far, it was the iceberg to Brookside's Titanic and it slowly began it's descent. The following years we saw increasing number of explosions, gangsters. shootings, murder, date rape, with the scurge of drugs being returned to again and again. No wonder the show lost steam and the viewers switched off.
I see the same thing happening with Hollyoaks, which is becoming more and more sensational every year. Phil Redmond argued that the Brookside video released Lost Weekend and Friday the 13th were more in line with his original vision of Brookside, but really it was about cashing on a sinking soap whilst they still could.