They have had a pretty easy ride to the top in all honesty. I mean it was only sheer luck that they were even put together; it could have been five different pretty boys on another day and they'd probably just have been as sucessfull. I'd be annoyed if I had worked my ass off only to be overshadowed by them, plus they generally do seem to think they're a lot more talented than they actually are (Liam's the only one I'd say who has a good voice, Niall and Harry are OK, Zayn has his moments and Louis is just piss poor). Well, to be fair, I can't speak for the other four but I went to Louis school whilst he was there and the ego on the boy back then was enormous I hate to think what it's like now
Jake Bugg, though he seems to be an arrogant little sod, kind of hit the nail on the head with his comments I thought. They aren't rockstars and to be honest they must know they're a bit crap or at least the kind of music they put out may not be down to their individual taste - how many lads their age actually enjoy music like One Direction and Justin Bieber? I don't know any
I'll give them credit for their success as they've done very well and their cover of One Way or Another (though not good) could've been a lot worse - but they will never be like The Beatles. The Beatles have so many songs that will live forever but will people still be singing What Makes You Beautiful 50 years from now? Doubt it. It's a very good pop song but it's nothing all that special
One Direction have a shelf life and Cowell knows it, he's seen boybands come and he's seen boybands go. Once they've split the only person I can see doing well in terms of a solo career is Liam; he's the most talented in terms of vocal ability, he's the only one with any writing credits on the albums, he's arguably the best looking and the only one with the potential to be popular outside of screaming teenage girls (He's kind of the Robbie Williams of One Direction in that sense)
I actually reckon they'll have a similar career path to The Spice Girls in terms of America anyway: Huge for 2 years, implode within six months and the be pretty much forgotten about a few years down the line