-tweets "It's the final, 4 month holiday yay, and when I say holiday I don't mean Unemployment @margaretmountford xD" puts phone back in bra-

In response to that, I did give Eliza quite a lot of responsibility, but I delegated in terms of what I didn't have the programs to do. I don't have Paint on my computer as I use a Mac, and to the best of my knowledge, this programme doesn't come with a Mac as it does with a PC.

I didn't feel that I sat back and let Eliza do the work. I came up with lots of ideas, I worked out prices and I wrote the pitch.

You did say that, but you also said the following:

'I recommend that you draw each one of your four clothing items on Paint'... and also, 'You must also create a virtual store layout (also on Paint)'. I felt as though we were expected to use this program, and in saying 'you can', that was the polite way of saying you would like us to. Maybe I misunderstood?

George what was your aim as project manager?

My aim was to create a teenage clothing line, with the selling point that our garments were created in an ethical and sustainable way, and the target market 'teens who want to make a difference'. (I was initially going to go with 'teens who take themselves seriously', but Eliza suggested the other one and I thought it would fit more people and not be so niche, so I went with her suggestion.)

Did you think your idea was better?

For the target market? No, I didn't, I thought Eliza's idea was better. If I'd preferred my idea I would have gone with it, but I hate people who always go with their own ideas and don't listen to people. The best idea should be the one chosen, and I felt Eliza's was the best idea.

Very well.

Ethical clothing is something that there is not enough of in this world. The majority of successful clothing companies produce their products in sweatshops using very cheap labour, generally in low-income countries such as India and other Asian countries. This is an issue that many people are all too aware of, and yet they turn a blind eye to it, as they need to wear something and if they focus only on ethical, they are left with very little choice. We have recognised this, which is why we are planning to launch EthiGo, the new UK clothing line for teenagers. Our target market is 'teens who want to make a difference'.

We are currently planning four garments which we intend to launch. If these are successful, we may look into expanding into developing other types of garments, such as trousers, gloves, scarves and underwear, but for the moment we feel that these four are enough to be going along with. Our four garments are:

Category 1: Short-sleeved T-shirts.
Category 2: Long-sleeved T-shirts.
Category 3: Hoodies
Category 4: Polo shirts.

We intend our look to be within the casual/smart dress code; we want our garments to look attractive and respectable, while at the same time being casual enough to appeal to teenagers. Where possible, our garments will be made here in the UK, both to save on shipping costs and also to promote our ethical policies - if our labour took place abroad, it would be harder for us to ascertain that our workers are being paid enough and treated fairly.

Using Paint, our designer Eliza has created mock-ups of how we expect our logo and garments to look. This is our logo, which we have made green because that is commonly recognised as a 'safe' colour:

http://img842.imageshack.us/img842/5295/90157012.jpg

These are our garments. The logo will appear on the sleeve as indicated, although probably a little higher up and closer to the shoulder than in the image:

http://img13.imageshack.us/img13/9697/24339681.jpg

We have also produced a layout for our shop. We anticipate it to be simple, but distinctive: we will all be on one floor, with a stand for T-shirts on the far left of the door, a stand for polo shirts on the far right, and a circular stand for hoodies in the centre in front of the door. The counters and changing rooms will be on either side:

http://img17.imageshack.us/img17/6901/63783895.jpg

Each worker will be paid £2.50 for every type of shirt that they make, and £5 for every hoodie. Assuming that in an eight-hour working day, each worker creates one garment per hour, and two of each of our four products, they will earn £25 per day. This equals £125 per week (assuming that they are not working weekends) and £6,500 per year. If the business receives the equivalent amount of money as the workers, that will make the cost of making a hoodie £10 and the cost of making any type of shirt £5. We intend to charge seven times the cost of creation for each item, so this will make the cost of a hoodie a little over £70, and the cost of any shirt or polo shirt a little over £35, once other costs such as shipping and cost of fabric are factored in.

We are aware that these prices are extremely high, and may put people off buying our products. Unfortunately, there is not much that we can do about this; in order to be able to pay the people making our clothes, we have to set prices high. Any lower and we would no longer be ethical, and that would be the end of our selling point. We have discussed methods of getting people involved with our brand, and one of our ideas is to run free workshops for teens, to teach them about the poor working conditions of clothing labourers, to show how much it really costs to create an item of clothing, and to inform them about how they can get involved and make a difference. We hope that in a society that is becoming increasingly aware of where its luxuries are produced, we can make ethical clothing the next big thing, and really expand our target market by making more teens care and want to make a difference.

Thank you very much. I do hope you enjoyed the pitch, and we welcome any questions.

Are they? I apologise, that's something it never occurred to me to research, which is a huge mistake, I accept that. In that case that will make the cost of our garments even higher, as we have intended to produce the clothing here in the UK.

I apologise for that mistake, it was stupid of me.

Off-topic but.....

Mitch, looks who's back (IAC viewers thread )

The logo isn't very prominent?

Okay, well if I was to start this business I would sort out that problem, and change the prices accordingly.

I am really embarrassed that I messed that up actually. It was a really stupid mistake that I made, and I have the humility to accept that.

Just what we need


I mean would a sleeve promote your brand?

I think some logos stand out less because of what is on them, and more because of what they represent. The Greenpeace logo for example wouldn't look quite so cool if people didn't know what it meant. I think that once our brand is known, that is a badge that people will be proud to wear, as it shows they've invested in an ethical product. I know I'd be proud to wear it.

It was good he listened to my ideas even the bad ones and we came up with our name together

I was glad to be put with Nick