Originally Posted by Squealer_Mahony:
“Somewhere there's a tape recording one of our poor teachers did of us howling Without You on our last day of 4th class... Madonna in my mind wasn't popular in the 90s until Evita and then of course Ray of Light.”
She was popular at the beginning of the 90s too. Vogue came out in 1990 along with the Immaculate Collection, which is I think the highest selling greatest hits album ever (feel free to correct me on that one though.) The build-up to Erotica was massive too, but I think that was a case of the hype being too big that it weighed down the whole thing. A bit like Born This Way perhaps.
The trend towards Carey-style singers came in just as Madonna was falling out of trend so she had a few lean years from about 1993-98 while Mariah was at her peak.