As standard you will be on the 'O2 Online Talk Alot' tariff.
The free SIM is an O2 online one. Although they are the same company O2 treat their Online and Offline services as different airtime providers and as such you can't change directly between online and offline tariffs on the same SIM. Thats how it used to be anyway, I don't think it has changed.
You can however change to the 'O2 online Original' tariff, which also comes with 300 text messages, but has different call charges.