Originally Posted by soulboy77:
“The point is, how it is funded. UK local TV is expected to be a commercial profit making venture. To attract advertising and sponsors you need to have an audience. Local TV will be competing in a multi-channel world where other channels will have far more engaging programme content.”
These are exactly the conditions local tv channels in Italy, Spain, the Netherlands and many other countries have to work in and yet they still thrive. Why is that? Here's my theory. The idea that the other channels are competition for the local ones is a bit of a red herring. Sure, local tv channels can't offer you the very latest hit US drama but on the other hand if you want to know what's going on in your area you're hardly going to tune into Sky1 are you?
Local and national tv channels are providing completely different services therefore they aren't in competion with each other.
What's more, they're not even chasing the same ads. One is chasing the national and international brands for advertising space while the other is merely chasing the local businesses and shops. So they can easily work alongside each other in harmony without any conflicts of interest, as has been proven in those countries.
Originally Posted by mossy2103:
“The argument is used because, generally speaking, it is true. It is dangerous to extrapolate from what works in countries that are not comparable to the UK in terms of their populations densities, broadcasting setup, funding and landmass.”
Italy is identical to the UK in pretty much all the areas you mention. Italy is a similar size to the UK both in terms of land mass and population. Both have a publicly funded state broadcaster and both use terrestrial as their primary method of watching tv but satellite is also popular in both countries. The only difference is while one country is finally starting to set up local tv channels, the other has had them in every area for over twenty years and are still going strong despite the growing number of digital and satellite channels in recent years which as I explained above, is irrelevant anyway as they're providing completely different services and chasing completely different advertisers anyway.