Originally Posted by OwenSmith:
“Well presumably this makes Film4 adverts more attractive to advertisers so there is a commercial benefit to C4.”
How many viewers are stuck with Freeview Lite as their only terrestrial TV service? I know the percentage of people varies with the region - higher in Wales for example - but it's a few million total at least, isn't it? And where the choice is less, Film4's going to get a greater % of the eyeballs.
Incidentally, this makes the TV channel split in FVL areas look like this:
BBC - 10 channels: BBC One (+HD); BBC Two (+HD); CBBC/BBC Three*; Cbeebies/BBC Four*; BBC News; BBC Parliament; Red Button 301; Red Button 303 HD.
Channel 4 - 6 channels: Channel4 (+HD); Channel4+1; E4; More4; Film4.
ITV - 4 channels: ITV (+HD); ITV+1; ITV 2.
Channel 5 - 1 channel: Channel5
(* combined time sharing channels)
(Yes, I'm a little bored right now)