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Old 20-03-2013, 16:04
Everything Goes
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Apples all important brand seems to be loosing is sparkle and according to a survey is now less inspiring than it used to be.

Apple have been more interested in suing people than they have been in innovating. Along with the uninspiring iPhone 5 Apple have lost their way somewhat.

Smartphone rival Samsung is now seen as equally "inspiring" in the US, says the survey by consultancy Added Value.

Analysts fear Apple may have lost its way since its visionary co-founder, Steve Jobs, died in October 2011.

While Apple's brand still scores more highly overall, Samsung's is more consistently appreciated across the world, particularly in East Asia, says Added Value, part of Sir Martin Sorrell's WPP group.

Apple's reputation for market-leading innovation took a knock after the iPhone 5 was seen as an iteration of an earlier design rather than a characteristic step-change.


http://www.bbc.co.uk/news/business-21857393


http://www.culturaltraction.com/the-study/brand-vibe/
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Old 20-03-2013, 16:24
Jay-Cee
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They brought this on themselves and i'm sure they dont care which is a shame
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Old 20-03-2013, 16:31
kidspud
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Apples all important brand seems to be loosing is sparkle and according to a survey is now less inspiring than it used to be.

Apple have been more interested in suing people than they have been in innovating. Along with the uninspiring iPhone 5 Apple have lost their way somewhat.





http://www.bbc.co.uk/news/business-21857393


http://www.culturaltraction.com/the-study/brand-vibe/
In the link you provide Apple come top in 2 of the measures, 2nd in another and slightly behind (5th) to Samsung (3rd) in one.

I think they are ok for now.
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Old 20-03-2013, 16:56
Everything Goes
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In the link you provide Apple come top in 2 of the measures, 2nd in another and slightly behind (5th) to Samsung (3rd) in one.

I think they are ok for now.
The Enemies of the State of Apple are in 1st Google and 3rd Samsung.

Branding is very important to Apple.

Sales of the iPhone 5 will possibly suffer loss of sales as it does not support UK 4G LTE bands on 800MHz and 2.6GHz and wont work on Vodafone or O2. A further example of Apple's lack of vision.

As for those people who assume Vodafone will do some and band changes just for a few iPhone 5 fans you will be disappointed to see that its not listed as a 4G handset

http://shop.vodafone.co.uk/shop/mobi...,flt_4g-phones

The iPhone 5S will likely be a minor update so I doubt we will see much innovation this year.
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Old 20-03-2013, 17:11
kidspud
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The Enemies of the State of Apple are in 1st Google and 3rd Samsung.

Branding is very important to Apple.

Sales of the iPhone 5 will possibly suffer loss of sales as it does not support UK 4G LTE bands on 800MHz and 2.6GHz and wont work on Vodafone or O2. A further example of Apple's lack of vision.

As for those people who assume Vodafone will do some and band changes just for a few iPhone 5 fans you will be disappointed to see that its not listed as a 4G handset

http://shop.vodafone.co.uk/shop/mobi...,flt_4g-phones

The iPhone 5S will likely be a minor update so I doubt we will see much innovation this year.
Bib, weird, in the survey they came top
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Old 20-03-2013, 17:36
The Lord Lucan
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I wouldn't even give air to a survey that puts Levi's, Louis Vuitton, IKEA etc so high.

Apple are the highest out of the strictly computer/handset/tablet makers in that survey. It's unlikely Google are there for the Nexus for sure, Andriod sure but there is a hell of a lot more to google than Android hence why they are at the top. A lot of Googles services Apple (and Samsung) do not even compete. Again silly survey being applied to an argument that is not even valid. Crazy.
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Old 20-03-2013, 17:42
The Lord Lucan
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I wouldn't say lack of all frequencies is lack of vision it's good business sense ie folk have to upgrade and by using a more efficient chip set customers actually benefit. Have you used an S3 LTE on 4G? It literally kills the battery, I'm sure the S4 will be better, better than the iPhone 5 in this regard, but then there is the 5S / 6 and it all starts over again.
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Old 20-03-2013, 17:50
PencilBreath
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they have more cash in the bank than some small countries.
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Old 20-03-2013, 17:55
calico_pie
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As I posted in another thread...

Thing is with that article, what do people expect?

This quote sums it up:

"Apple's reputation for market-leading innovation took a knock after the iPhone 5 was seen as an iteration of an earlier design rather than a characteristic step-change."

As I said above, the revolution in phones to touch screen smart phones has happened now.

What sort of revolutionary step change in phones do people expect (from any company) now that we have powerful mini computers with touch screens in the palm of our hands?

To me, this whole "evolution not revolution" schtick has become incredibly tired, journalistically. (And I say that in respect to tech generally, not just in reference to phones or Apple.)
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Old 20-03-2013, 20:00
Step666
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Sales of the iPhone 5 will possibly suffer loss of sales as it does not support UK 4G LTE bands on 800MHz and 2.6GHz and wont work on Vodafone or O2. A further example of Apple's lack of vision.
At the time the iPhone5 was launched, it seemed inconceivable that within 6 months the 4G spectrum auction would have been completed.
Not to mention, by the time the likes of Vodafone and particularly O2 have an LTE network in place, the next iPhone will be just around the corner.
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Old 20-03-2013, 20:05
whoever,hey
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Its interesting that this debate started over a year ago on DS and its now made the mainstream media.

Various people said its only geeks that would care about all these law suits and stagnation, but now the mainstream is noticing it too.
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Old 20-03-2013, 20:05
kidspud
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At the time the iPhone5 was launched, it seemed inconceivable that within 6 months the 4G spectrum auction would have been completed.
Not to mention, by the time the likes of Vodafone and particularly O2 have an LTE network in place, the next iPhone will be just around the corner.
Might also be worth pointing out that google also released a phone after the iPhone 5 which supports no 4g networks.
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Old 20-03-2013, 20:08
Zack06
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Might also be worth pointing out that google also released a phone after the iPhone 5 which supports no 4g networks.
But considering there are already a multitude of LTE enabled smartphones which run Google's OS on the market, I think that's a non-issue. Plus Google already released an LTE version of the Galaxy Nexus way before the iPhone 5 was even launched.
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Old 20-03-2013, 20:14
Stiggles
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As I posted in another thread...

Thing is with that article, what do people expect?

This quote sums it up:

"Apple's reputation for market-leading innovation took a knock after the iPhone 5 was seen as an iteration of an earlier design rather than a characteristic step-change."

As I said above, the revolution in phones to touch screen smart phones has happened now.

What sort of revolutionary step change in phones do people expect (from any company) now that we have powerful mini computers with touch screens in the palm of our hands?

To me, this whole "evolution not revolution" schtick has become incredibly tired, journalistically. (And I say that in respect to tech generally, not just in reference to phones or Apple.)
Possibly one that doesnt look like the iphone when it was first brought out in 2007. The front design has barely if at all changed. The 4,4S and 5 all share a similar body.

Its boring.
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Old 20-03-2013, 20:15
Stiggles
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Might also be worth pointing out that google also released a phone after the iPhone 5 which supports no 4g networks.
Actually, it does. Unofficially!
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Old 20-03-2013, 20:26
kidspud
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Actually, it does. Unofficially!
I thought it had been disabled with an os update.
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Old 20-03-2013, 20:27
neil402003
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The next iphone will have to be something special to save the downward spiral!.
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Old 20-03-2013, 20:30
Stiggles
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I thought it had been disabled with an os update.
The dudes at XDA got round it as usual!

Just a case of flashing the older radio. Easy
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Old 21-03-2013, 01:56
Daveoc64
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I don't think this is any surprise really.

Apple gained a lot of momentum in 2003/4 when the iPod and the iTunes Store made it to Windows (and outside of the US) for the first time.

Despite that growth, they went and launched the iPod mini which became immensely popular.

2005 saw that best-selling device (iPod mini) replaced with the iPod nano - something which wasn't all that widely expected.

The iPod nano was even more successful than the mini!

A month after that, the video iPod came out.

Less than two years later, the iPhone was announced.

Since then? Not a lot. The iPad is obviously the only big one, but there's not much left for them to do in terms of "replacing" a product line. The iPhone is THE product for them, it's not like there are multiple "current" variants of it like the iPod line had. Perhaps the rumoured "big" and "small" iPhone lines will make a difference.
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Old 21-03-2013, 02:16
IvanIV
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Yes, they ran out of new devices to make, now they just slowly improve what they have. To be inspiring again they need a completely new product that everybody will want. I am not sure if the rumoured watch will be such a product.
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Old 21-03-2013, 10:05
calico_pie
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Possibly one that doesnt look like the iphone when it was first brought out in 2007. The front design has barely if at all changed. The 4,4S and 5 all share a similar body.

Its boring.
Given that by its nature, the front of the phone is predominantly a single flat touchscreen display, what sort of revolutionary design would you like to see?
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Old 21-03-2013, 10:55
Everything Goes
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Yes, they ran out of new devices to make, now they just slowly improve what they have. To be inspiring again they need a completely new product that everybody will want. I am not sure if the rumoured watch will be such a product.
There have been watch add on's for phones for a number of years. The product isnt new although im sure Apple will claim it is. They will merely go back in time and sue everyone who made one before Apple "Invented it"

http://www.sonymobile.com/gb/product...es/smartwatch/
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Old 21-03-2013, 18:24
The Lord Lucan
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No one not even Pebble has made a watch sell in 1bn dollar proportions.

S4 is a boring evolution, filled with features many will not use or disable. IPhone 5 is the same. Z10 although a revolution to previous attempts within it's own brand.. just a evolution with it's rivals. Etc etc, You buy the best that fits your solution.
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Old 21-03-2013, 19:01
Stiggles
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Given that by its nature, the front of the phone is predominantly a single flat touchscreen display, what sort of revolutionary design would you like to see?
Well, since every single flat touchscreen looks different i would expect completely different. Or are apple incapable of that?

Is there anything with apple you wont defend?
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Old 21-03-2013, 19:04
Stiggles
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No one not even Pebble has made a watch sell in 1bn dollar proportions.

S4 is a boring evolution, filled with features many will not use or disable. IPhone 5 is the same. Z10 although a revolution to previous attempts within it's own brand.. just a evolution with it's rivals. Etc etc, You buy the best that fits your solution.
Maybe boring for you. But for the amount of pre orders its had, i would suggest you are way wrong.
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