It says new improved recipe and most of the time when things say this they taste just as good but these new honey loops taste horrible and they taste absolutly nothing like the old recipe. Anyone else noticed this?
KELLOGG’S LAUNCHES A QUARTET OF NEW OFCOM COMPLIANT KIDS’ CEREALS
Coco Pops Croc Prints, Rice Krispies Multi-Grain shapes Strawberry and Honey Loops and Honey Pops all meet the strict OFCOM guidelines for sugar and are wholegrain and high in fibre which means they can be advertised to children.
The existing Honey Loops product has been reformulated to meet OFCOM guidelines with a new recipe and Honey Pops is being introduced from the continental market where it is a proven success. Both products will be fronted by a female bee character and be supported with a £840,000 media campaign.
..... I like the fact that their new 'high fibre ofcom-compliant' (read sawdust-flavour) alternative to coco pops i called Croc Prints..... is described:
"Croc Prints are a high fibre lower sugar alternative to Coco Pops, which bring Coco Monkey’s arch nemesis, Crafty Croc, to the front of pack. "
The boring new cereal has the evil croc on the front.... whereas the original has the jolly monkey on it, singing "I'd rather have a bowl of coco-pops!"
Originally Posted by Welsh-lad: “..... I like the fact that their new 'high fibre ofcom-compliant' (read sawdust-flavour) alternative to coco pops i called Croc Prints..... is described:
"Croc Prints are a high fibre lower sugar alternative to Coco Pops, which bring Coco Monkey’s arch nemesis, Crafty Croc, to the front of pack. "
The boring new cereal has the evil croc on the front.... whereas the original has the jolly monkey on it, singing "I'd rather have a bowl of coco-pops!" ”
They play up the evil aspect of Crafty Croc again in the product description:
Quote: “Help Coco!
Crafty Croc has sneakily stolen the yummy secret Coco Pops recipe and hidden it deep in the jungle. But the rogue reptile has left a trail of footprints, and one leads straight to hideout! Find the right trail and help Coco rescue the secret recipe... and see how many of Coco's gang you spot on the way!”
Kellogg's seem surprisingly transparent about using this new, Ofcom-friendly cereal to lead kids back to the regular, banished-from-TV Coco Pops.