Originally Posted by kezo:
“Good point”
I think the viewing figures took a side and they hit panic buttons and closed the channel. They could have easily gave it time as it only had a rebrand a year prior.
No doubt they hoped Heat would get higher viewers than Q but its effect seen the audience share on Smash Hits and The Box fall.
So why have they gone free? Well Sky don't care about music tv hence why they sold off Scuzz and Bliss. Plus The Box being pay doesn't help when there's similar services FTA.
People say channels like Capital and Chart Show are not performing but they are nabbing viewed off Bauers channels week on week. Capital could eventually perform The Box. C4 were mulling a sale of there stake. Do what next for Bauer? I'd put The Box on Freeview and it could become the 4th largest music channel or maybe higher.
They need a rethink of there current offering too. Axing Q was not the best idea. They could bring some other brands but Planet Rock could replace Kerrang and be a watered down MTV Rocks but that's not what people want. Sadly NME probably won't return nor The Amp.
There's a real lack of a channel people would sit and watch all day. One about the bands, completions, voice overs, video selections, cool graphics and message boards. Music TV right not is not the best place for rock music which is a shame.
It does make me wonder if all the great people who use to work on music tv have moved on in broadcasting as the people on charge of these channels now just seem happy to have them sit on a loop whilst they last on tiny sums of advertising revenue.