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If Lady Gaga fails this time around, what then?


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Old 05-04-2013, 19:31
Dynopia
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Not a gaga hater, actually a fan! But I want to know peoples (unbiased non fanboyish) opinions on what will happen to Lady Gaga if her next album isn't a success.

Whilst BTW wasn't as huge as TFM and isn't looked back very fondly, it still did well didn't it? I don't have the figures to hand.

What happens if she has another BTW, in that it does well commercially but the songs are even more forgettable, or how about a complete flop like Christina has recently with Lotus.

Hopefully this won't be the case, I wanna hear more TFM style music from her.
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Old 05-04-2013, 19:33
Emma_Waughman
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Well Gaga has gone a bit cookoo lately and i didnt like any of her songs on her last album. So personally for me i have gone off her but who knows if she does well.
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Old 05-04-2013, 19:36
Hit Em Up Style
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There is no way on earth she will flop but it will be interesting to compare sales and see if they are declining. BTW had one hit single. That wasn't really good enough in terms of what Gaga had done previously. If she was an album artist alone it wouldn't have mattered much but Gaga was a singles artist too. I think what might have harmed BTWs sales was the whole Amazon deal thing. So many people bought the album in that first week that her core fanbase already had it and that left her with little place else to go. Chasing records to try and beat Adele. That's all that gimmick was and it backfired as the album campaign was dead after a month. Plus I do think Judas was shocklingly bad. Maybe one of the worst pop songs released in recent times. It was like an Aqua song. To go from Pokerface to that was a downfall.

ARTPOP needs to produce more than one hit song. Her biggest problem though is how she now connects to people. Her fans are growing older and the casuals now seem to be sick of her. She needs to target new fans as well as keeping the one's she already has. Plus with Beyoncé and Justin Timberlake looking set to dominate the charts this year Gaga could find it hard to compete if early expectations aren't met.

I actually think though all eyes should be on the jazz album. That could make her a legend.
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Old 05-04-2013, 19:40
little-monster
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Whether it flops or not, does it really matter.

I agree above, all eyes will be on her jazz album much more. I think she will change people's perceptions and allow people to see that behind the costumes and her outspoken views, she is one of the most talented vocalists around.
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Old 05-04-2013, 19:41
AdzPower
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Of course her sales will be lower, everyone's sales are lower now, there has been a huge decline in album sales in recent years, she needs to have a really amazing song if she wants to hit the big time again.
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Old 05-04-2013, 19:41
jackbell
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She will always be in Madonna's shadow. Her new album needs to be of Thriller proportions to break out of that really.
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Old 05-04-2013, 19:49
Hit Em Up Style
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She will always be in Madonna's shadow. Her new album needs to be of Thriller proportions to break out of that really.
Yes the Madonna thing will never go away now. A lot of this is Gaga's own doing though. BTW/Express Yourself fiasco was so badly handled by all her camp. Plus no matter what any Gaga monster wants to think, most of Gaga's image and style is that of Madonna from 1989 to 1993! right down to the religion stunts. She could have passed for a tribute act. Only Madonna did it better and for a genuine purpose. Gaga just seemed to be trying desperately to use it as a way for causing some shit. Again I think this alienated sections of Gaga's older fanbase as they had seen it all before with Madonna and weren't stupid enough to buy into it.

What is telling actually is that Gaga did say she was badly advised and sacked people around her. So I don't really think the blame lays with her. She just did as she was told. Problem is the comparisons will now never leave her and no one can compete with Madonna's legacy. That's the situation.

Britney always had the same Madonna comparisons, more so at the beginning of her career, but Britney survived it because she never took herself that seriously. Gaga is different kettle of fish really.
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Old 05-04-2013, 19:51
elasticlove
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For a while I thought that maybe this album would be make or break, but as it approaches I feel like she still has a few more chances if it underperforms.
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Old 05-04-2013, 20:07
Eric_Blob
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She won't "fail", her fanbase is too big. I could see her doing worse than her previous album though, but I can't imagine her actually being a failure.

You don't actually have to be that successful to be considered a "success" in the music industry. Lots of artists that get ridiculed on this forum for being flops are actually successful in music industry terms.

But TFM-style music probably WILL cause her to flop. The reason it was successful was because that was the sound that was popular at the time. Everybody was having hits with that type of music in 2007-2009, that's the entire reason why Lady Gaga released an album of that type of music and her label promoted it so hard, they knew it would be a success.

But now, with the charts dominated by the likes of Thrift Shop, Suit & Tie, Stay, Just Give Me a Reason, When I Was Your Man, etc, a song like Poker Face isn't going to be a massive hit. Lady Gaga will need to change her style of music imo. She won't out-right flop if she releases more Poker Faces of course, but it won't give her a huge album era either.
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Old 05-04-2013, 20:10
Hit Em Up Style
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She won't "fail", her fanbase is too big. I could see her doing worse than her previous album though, but I can't imagine her actually being a failure.

You don't actually have to be that successful to be considered a "success" in the music industry. Lots of artists that get ridiculed on this forum for being flops are actually successful in music industry terms.
While this is true. Certain stars are expected to sell big units because of their status.

Some are even saying Justin Timberlake has underperformed. So its what happens to stars at a certain level.

It will be the same for Adele's next album. Unless she sells big she will be written off as a one hit wonder! that's the world we live in.
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Old 05-04-2013, 20:14
Eric_Blob
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While this is true. Certain stars are expected to sell big units because of their status.

Some are even saying Justin Timberlake has underperformed. So its what happens to stars at a certain level.

It will be the same for Adele's next album. Unless she sells big she will be written off as a one hit wonder! that's the world we live in.
Yeah, it's true. I guess there's the different perspectives. Selling 1 million worldwide in total of an album is "very good" for a normal artist, and will almost certainly mean you get to record a follow-up. But obviously if someone like Lady Gaga sells that much/little, there'll be lots of people saying her career is over, etc.

Adele, pretty much however much she sells people will call it an under-performance lol. I could see her 3rd album selling more than 19 did in 2008 (which was considered a big success at the time), and being called a flop, just because of how huge 21 was.
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Old 05-04-2013, 20:36
RetroMusicFan
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I'm looking forward to her new stuff and wish her all the luck in the world!
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Old 05-04-2013, 20:44
Terry Hesticles
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My honest opinion is that she's peaked too soon and I don't really think it's all her fault, she's a victim of our time. Madonna broke onto the scene just as music videos were becoming a huge platform for pop stars, now everybody wants their favourite star to be touchable and accessible, so it's harder for them today. Madonna has been doing what she's doing for thirty years yet I feel Lady Gaga has been around for nearly the same because she's reinvented herself so quickly within the four years she's been around.
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Old 05-04-2013, 20:45
dodger0703
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Give it up, count her money, then do a comeback tour in 10 years time
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Old 05-04-2013, 21:49
toanythingtaboo
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Like others have said, her fanbase is too vast for ARTPOP to fail.

It's feasible (although unlikely) that she could deliver a total misfire that fails to connect and radio refuses to play, but realistically the worse case scenario would probably be a 3+ million selling album, a high debuting but low selling lead single and a flop or two follow ups. Interscope would likely pull the plug and get her working on a re-release, with high profile collabs and songwriters being chucked at her to ensure success.

Flops aren't the end of the world, people love popstars making comebacks. With Gaga, I'd be more concerned with her really f*cking things up by going too far. Flopping is one thing, but being hated is another.

I think we'll see with this album whether she intends on fighting for the pop crown, or is happy to do her own thing.
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Old 05-04-2013, 21:51
boysforpele
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What would a fail constitute?

- below 5m global sales?
and/or
- not critically acclaimed
and/or
- not admired by fans

If that is the case, I am positive that ...it will not fail
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Old 05-04-2013, 22:26
sparkle22
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while born this way wasn't what it should have been it's grown on me a bit songs like highway unicorn & the queen should have been singles also edge of glory is considered a classic.
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Old 05-04-2013, 23:37
chrissielatham
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I dare say she'll carry on.

Madonna, Britney, Cyndi, Mariah, Whitney, Janet, Christina, Leona - they've all released at least one album that never met the success of the one that preceeded it but they've all carried on and remained in the spotlight (obviously before Whitney died). some like Kylie start of big, disappear after a low period, and then come back bigger than ever.

Perhaps she'll keep releasing pop albums or maybe explore other sounds but k don't think she'll disappear.

I'd had enough of her after Bad Romance, which started off as a brilliant song but was played to death and thus ruined it for me. Wasn't keen on the second album singles UNTIL Edge Of Glory was released, to me that is her best song to date! I agree with the poster above, it's a classic!
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Old 05-04-2013, 23:57
Hav_mor91
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I was discussing Katy Perry the other day and the kind of parallels of her with gaga. She started off small scale and on her second album exceeded all expectations and saw her star ascend the question of course is whether or not she can succeed or sustain the Teenage Dream era. But when you look at Gaga she exploded so early and so quickly every minor fault will be played up and exacerbated. She is no way flopping or has her career truly stalled people are just less surprised, excited and in awe of her they are waiting on the promise she has thus far failed to deliver. She has become a parody of shock tactics and mediocre pop in the face of overwhelming oppinion she is the next Msdonna, Bowie, Buh etc. I don't see her flopping or her career ending after this she could always go down the Cyndy Lauper route of critical darling and cult icon its whether or not the music she release stands up to scrutiny and she leads a strong less hyped campaign which is what was wrong with BTW overhyped album that was okay bad single choices and her becoming ever increasingly pretentious and with it less interesting your in an Egg, Mary Magdalen pushing mediocre pop TEOG was her only true standout form that era and that wa just a re-hash of the 80's.
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Old 06-04-2013, 00:25
HandsClean
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Gaga is at the point where it could go either way.
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Old 06-04-2013, 00:39
ashtray88
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I was discussing Katy Perry the other day and the kind of parallels of her with gaga. She started off small scale and on her second album exceeded all expectations and saw her star ascend the question of course is whether or not she can succeed or sustain the Teenage Dream era. But when you look at Gaga she exploded so early and so quickly every minor fault will be played up and exacerbated. She is no way flopping or has her career truly stalled people are just less surprised, excited and in awe of her they are waiting on the promise she has thus far failed to deliver. She has become a parody of shock tactics and mediocre pop in the face of overwhelming oppinion she is the next Msdonna, Bowie, Buh etc. I don't see her flopping or her career ending after this she could always go down the Cyndy Lauper route of critical darling and cult icon its whether or not the music she release stands up to scrutiny and she leads a strong less hyped campaign which is what was wrong with BTW overhyped album that was okay bad single choices and her becoming ever increasingly pretentious and with it less interesting your in an Egg, Mary Magdalen pushing mediocre pop TEOG was her only true standout form that era and that wa just a re-hash of the 80's.
I agree with this a lot. I can't see her going down the Cyndi Lauper route though as her first album was so successful, I think her and her record label are going to be aiming for long-term mainstream success.
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Old 06-04-2013, 00:43
Hav_mor91
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I agree with this a lot. I can't see her going down the Cyndi Lauper route though as her first album was so successful, I think her and her record label are going to be aiming for long-term mainstream success.
It's not curtains it was just unfortunate had BTW gone according to plan she would have been untouchable now everyone is unsure or simply uninterested but it can be turned around. Or maybe just maybe she has truly peaked.
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Old 06-04-2013, 01:13
So 3008
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Not going to happen. Even if ARTPOP sells half of BTW's WW total, the album would still be one of the best selling albums of the year, making Gaga still one of the biggest stars on the planet. She may not get the WW YE top spot, but I'm fairly confident if it's not released very late in the year, that ARTPOP will at least be Top 5. Gaga's huge fanbase will get the album and lead single to #1 across the planet, I can guarantee that.

The album could indeed sell less than BTW, it's successor selling less than that, and so on, but anyone thinking there is the slight possibility of this going the same way as Lotus is living in cloud cuckoo land. It's extremely, extremely unlikely that this album will be anything but a big success, even if it does show her career in a negative trajectory.

Thankfully because of less hype and hopefully no 99c deal, the album is very unlikely to sell as crazy fast as it's predecessor did, and so the era should actually last for more than a few months this time around.

There are lessons to be learnt form BTW, and I should hope they've been learned. Like for example, don't release three singles in the space of a month, don't be so freakin' preachy and don't release videos weeks after the singles etc...
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Old 06-04-2013, 01:15
crazymonk
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Hopefully she'll go away, I find her so phony!
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Old 06-04-2013, 08:22
iseloid
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Not going to happen. Even if ARTPOP sells half of BTW's WW total, the album would still be one of the best selling albums of the year, making Gaga still one of the biggest stars on the planet. She may not get the WW YE top spot, but I'm fairly confident if it's not released very late in the year, that ARTPOP will at least be Top 5. Gaga's huge fanbase will get the album and lead single to #1 across the planet, I can guarantee that.

The album could indeed sell less than BTW, it's successor selling less than that, and so on, but anyone thinking there is the slight possibility of this going the same way as Lotus is living in cloud cuckoo land. It's extremely, extremely unlikely that this album will be anything but a big success, even if it does show her career in a negative trajectory.

Thankfully because of less hype and hopefully no 99c deal, the album is very unlikely to sell as crazy fast as it's predecessor did, and so the era should actually last for more than a few months this time around.

There are lessons to be learnt form BTW, and I should hope they've been learned. Like for example, don't release three singles in the space of a month, don't be so freakin' preachy and don't release videos weeks after the singles etc...
I agree entirely. She has 2 of the biggest grossing tours of all time. That is what her people xare about. She makes BIG money.
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