Originally Posted by Marguerite:
“In his interview with the Radio Times, Simon said the new judge will be a gamble, someone who will appeal to young and old alike. Does that really sound like Sharon? a gamble? someone who'll appeal to the young? after a series of young/youngish female pop stars, he's going to land young viewers with a pensioner who won't be relevant to them in any way. I can't see it myself. I think we'll get another popular female singer, not a clue who though.”
While I agree on the gamble bit, I think it's worth remembering that X Factor has always attracted a young audience. Including back when a near 50 year old Simon Cowell was the youngest person on the panel. As star of The Osbournes before being on X Factor, Sharon does seem to have some appeal to a younger demographic.
Tulisa is younger than Cheryl, Nicole is younger than Dannii, Gary is younger than Simon... and Louis 2012 looked younger than Louis 2004. But it plainly didn't help them bring in younger viewers (or any viewers, in fact).