Originally Posted by hendero:
“Thanks. Seems surprising that F1 would lose 3.6 million just because half the races are live on Sky. Unless it's more to do with everyone having more channels to watch since digital switchover, so just about all viewing figures for everything are down the same 10% as F1.”
What it means is that the average F1 viewer who has enjoyed the sport for years on the BBC, (and endured the adverts on ITV!!) doesn't have sky.
Everyone in the UK with a TV (that receives channels) can watch BBC or ITV. NOT GETTING INTO A TVL ARGUMENT, but there were nearly 25 million TVL sold in 2009/2010 (most recent figures I can find.
This website
http://www.f1fanatic.co.uk/2012/09/0...-bbc-sky-2012/ has compiled all the viewing figures for 2011 (BBC only) to 2012 (Sky and BBC) the really shocking stat was that the 2011 Canadian GP had 6.2 million viewers live on BBC1, the following year Sky and the BBC together had less than 1 million. If a TV show haemorrhaged 5.5 million viewers in one year it would have been cancelled
In 2010 Sky reached it's goal of 3 million HD customers, and 10 million customers in total. Now not all of those 10million subscribe to sports, and some of those 3 million will get everything.
So say Sky have 5million people with the ability to watch. That means FTA terrestrial has a
potential 5 times the number of viewers.
A quick look at some of the previous seasons viewing figures is even more damning, some of the races that were shown on the BBC in it's last season of full coverage pulled in 3 to 4 million viewers, the same race 1 year later on sky had less than a million. The sponsors where always going to take notice when they realised just how many fewer potential customers their ads were reaching, and demand a reduction in fees in return.