But consider this:
The album was so low-key about everything. Heck, even fans were surprised when he released the music video for Me and The Moon, gave full details of the album and a pre-order link which offered the first "single", all in one day - I say "single" because it really wasn't since it was an instant grat, those who pre-ordered the album got the song.
I think he should have released the duet with Nadine as a proper first single to create a buzz, then release a proper 2nd single and then the album.
So all things considered, being no. 11 is actually really not that bad.