Originally Posted by Kingsy:
“I liked her too, but it begs the question, why is Simon so insistent on hiring people who have never done it before if he later fires them EVERY TIME?”
To boost ratings?
The Kardashians are the IT family at the moment so maybe he saw that as £££ and took a risk.
I've noticed that when he sees it isn't working.. he just fires them and finds the next 'big thing' of the moment.