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It's too bitter |
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#1 |
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Join Date: May 2008
Posts: 1,586
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It's too bitter
A few minutes into tasting and it looks as both teams favour sweet types of beer and nothing with any bitterness.
They will have to be careful with their target market. In my experience it's the beers with strong hop flavour and bitterness that sell out first at beer festivals |
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#2 |
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Inactive Member
Join Date: May 2008
Location: Over there
Posts: 14,833
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They made up for the bitterness in other ways!
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#3 |
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Join Date: Jun 2012
Posts: 3,051
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Uzma had one thing spot on, when she said that a beer festival wasn't their target market. They should have been in central London selling it to the young, affluent and experimental types.
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#4 |
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Join Date: Nov 2006
Location: Central London
Posts: 8,287
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Quote:
Uzma had one thing spot on, when she said that a beer festival wasn't their target market. They should have been in central London selling it to the young, affluent and experimental types.
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#5 |
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Join Date: Oct 2010
Location: UK
Posts: 4,442
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Quote:
Uzma had one thing spot on, when she said that a beer festival wasn't their target market. They should have been in central London selling it to the young, affluent and experimental types.
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#6 |
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Inactive Member
Join Date: May 2012
Posts: 6,338
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Quote:
Uzma had one thing spot on, when she said that a beer festival wasn't their target market. They should have been in central London selling it to the young, affluent and experimental types.
The Bricklayers Arms is a well known Real Ale pub in London. They were, essentially, selling a Real Ale. Targeting The Bricklayers was a good plan, but they should also gave gone to the nearby The White Horse, in Parsons Green; a mecca for bitter drinkers. Also, they should've gone to The Wenlock Arms in N1, another Real Ale mecca. They'd have got good advice at those places too, on where to sell. |
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#7 |
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Join Date: Feb 2013
Location: South Wales
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Not sure they had any real choice as to where to go, they were given a book with several locations and had to choose from that book. There's nothing wrong with selling beer at a beer festival, lots of companies do, and continue to do so, so it must make them money, just that both the festivals they choose seemed to lack customers, I wonder if it was mid week etc, as how could they get a stall at such short notice.
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#8 |
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Join Date: Jun 2005
Location: Nottingham
Posts: 11,478
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Quote:
Not sure they had any real choice as to where to go, they were given a book with several locations and had to choose from that book. There's nothing wrong with selling beer at a beer festival, lots of companies do, and continue to do so, so it must make them money, just that both the festivals they choose seemed to lack customers, I wonder if it was mid week etc, as how could they get a stall at such short notice.
As it goes though I'dve thought that a beer with some flavourings chucked in wasn't really what your CAMRA type would rate either - they'd want the beer to actually be brewed with the fruit in, or at least whole fruit steeped in the beer for some weeks like sloe gin. The problem both teams had was not knowing when to move on - both stayed too long in their first venue. |
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#9 |
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Join Date: Feb 2013
Location: South Wales
Posts: 5,866
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I think the issue was that the "Kent beer festival" wasn't an actual beer festival, rather a promo by the pub.
As it goes though I'dve thought that a beer with some flavourings chucked in wasn't really what your CAMRA type would rate either - they'd want the beer to actually be brewed with the fruit in, or at least whole fruit steeped in the beer for some weeks like sloe gin. The problem both teams had was not knowing when to move on - both stayed too long in their first venue. |
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#10 |
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Join Date: Jul 2011
Posts: 170
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I was waiting for someone to point out that calling your product 'Bitter' anything, when it had an amber base and chocolate and orange flavourings was a big mistake, but no-one seemed to care...
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#11 |
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Join Date: May 2008
Posts: 1,586
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Quote:
Uzma had one thing spot on, when she said that a beer festival wasn't their target market. They should have been in central London selling it to the young, affluent and experimental types.
Take a keg beer to a real ale festival and you have already limited your sales to a very small percentage of the people attending. I'm surprised that no-one that went to the brewery asked advice from the brewery sales team as to where it would sell well. They made a great deal of selling full casks to pubs but they only made a profit of around£20 per cask on those sales. The contestants should have realised that selling a beer that "cost" well under a £1 a pint to produce to the public at x3 or x4 that price would produce most profit. This is using the Apprentice definition of profit which excludes taxation and paying much less that the minimum wage (zero) to the people selling it. |
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#12 |
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Join Date: May 2008
Posts: 1,586
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Quote:
Agree, I did think it was a bit of a con the way they kept going on about "Premium Ale" it was "Banks" with a few chemicals added not really a premium product.
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#13 |
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Join Date: May 2008
Posts: 1,586
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Quote:
I think the issue was that the "Kent beer festival" wasn't an actual beer festival, rather a promo by the pub.
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