Originally Posted by steve2013:
“there is a schedule posted in full for that week now and no BB rumours are pushed a week to not clash with BGT”
It could have launched w/c 3rd June and avoided Britain's Got Talent; the Saturday night show could have aired at 10pm (presming Britain's Got Talent runs 7.30-10 as before) which may have benefited from those who were watching Britain's Got Talent switching over.
Maybe Channel 5 feared it would be overlooked in the tabloids?