Originally Posted by Digital Sid:
“Well, given the costs they claim are involved (and Jamie East's comments on Couch Potatoes about the BB11 online feed losing money, I believe them), I'd expect they'd want a bit more than slot average. They'd be foolish to expect big things in that slot though, against the same audience soaps, I think 150k would be respectable, 200k good, but they'll decide the (hopefully realistic) margins.”
It probably lost money because they gave away loads and loads free subscriptions before the show started to the people who got onto the site at a specific date and time - ie the die hard fans who would have paid anyway!