Originally Posted by RoseAnne:
“When Dara asked her on You're Fired she showed the marcasite rings on her fingers and said to sell marcasite on-line, so it doesn't sound like a great innovative plan which Lord Sugar might be interested in to me.”
Rebecca's plan is to sell Moissanite which is a lab made jewel (although it naturally occurs in space - namely asteroids).
Whilst I obviously haven't seen her business plan, I think the idea behind selling Moissanite is solid. Why?
Moissanite is a low cost alternative to Diamond and is also far more ethical - no blood diamonds, civil wars, African children having their hands, arms chopped off etc.
Diamond costs also increase exponentially by carat weight due to De Beers artificially manipulating the price (a 3 carat diamond ring at VVS1 will cost £60k approx whereas a Moissanite ring will be £1.5k). A good Moissanite ring at 1 carat will cost less than a heavily included, poor quality, yellow-ish Diamond from H. Samuel.
Moreover, Moissanite is more sparkly than a Diamond as it has a higher refractive index and higher dispersion/fire. Definitely more eye catching in sunlight.
Currently Charles & Colvard own the patent on making Moissanite and thus heavily control the distribution to a very limited number of suppliers. However, once the patent runs out in 2015 there will be opportunities for labs and distributors to fill the space.
As a consequence of the above, I think Moissanite will become a very popular, cost effective alternative to diamonds in the future.