Originally Posted by Anna_W:
“Candidates get a call from Lord Sugars office and " cars will be with you in a half an hour". Within this half an hour they all manage to wake up, get a shower, get dress, tidy their hair, girls put make up on and all look great. Sounds very , very fast to me.”
I don't know this for sure, but I've always assumed it's a TV half-hour, by which I mean it's actually much longer but they say 30 minutes to imply a sense of urgency. It would be a bit soft if they said "Look, we know it takes you all an hour and a half to get ready, so just take your time and we'll pick up up in 90 rather than 30 minutes, okay?"