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What is the purpose of the 'deluxe' of an album?


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Old 18-06-2013, 19:24
Kuda_Kunaka
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1. What even is it? Get 2 more songs? why not just put them on the normal album
2. Does it not split the sales of the real album, cause some people will be buying the deluxe?
Why do artists have this?
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Old 18-06-2013, 19:26
little-monster
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I have always wondered if it was a ploy for the die hard fans to buy two copies of the album. I know loads of Gaga and One direction fans who did it.
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Old 18-06-2013, 19:27
boddism
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To grab more money from fans by adding a couple of crap songs onto an album??
Seems that way to me!
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Old 18-06-2013, 19:37
manickangaroo
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To grab more money from fans by adding a couple of crap songs onto an album??
Seems that way to me!
Spot on.
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Old 18-06-2013, 19:38
kryskrys
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I think it's so they can get away with charging 12+ for the deluxe. They know the fans will buy it regardless of the cost. Whereas casual listeners won't want to pay that much, so rather than turn those potential buyers away, the labels sell 'budget' editions of the album for a cheaper price. Then you have super-deluxe/boxset editions that sell for 30+ for the super-fans.

I think it's like in supermarkets with value, regular and premium ranges of food. They want to get as much money from people as possible, but they don't want to turn away people who can't afford (or don't want) to spend as much.
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Old 18-06-2013, 20:43
glyn9799
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If an artist offers a deluxe I'll usually buy it over the standard. I always prefer a bonus CD over a DVD though. Does anybody watch bonus DVDs more than once (if at all)? One of the better deluxes was Gagas 'Born This Way' (3 bonus tracks and a 6 track CD). Not sure why anybody would buy the standard edition to be honest.

I would never buy both.
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Old 18-06-2013, 20:50
AdzPower
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Money.
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Old 18-06-2013, 21:00
iseloid
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Songs which don't fit into an original album listing's theme generally. Sometimes they're going to be singles later on to sell the album ie Super Bass (which it did wonders putting Nicki into the pop charts here).
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Old 18-06-2013, 21:04
dodger0703
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I don't mind if they are brought out on the same day, but not months down the line. At least on the day you have a choice, but months down the line some fans will feel obliged to buy the deluxe one also
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Old 18-06-2013, 21:06
sjp07
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Songs which don't fit into an original album listing's theme generally. Sometimes they're going to be singles later on to sell the album ie Super Bass (which it did wonders putting Nicki into the pop charts here).
This. A lot of artists who have extra songs they really wanted for the album, but didn't flow well get tacked on with the Deluxe Version. Mac Miller's nee album is like that. JTs album was like that and many more. It isn't always a marketing ploy. Sometimes the label doesn't want songs on the album that the artist really wants so they add them after.
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Old 18-06-2013, 21:09
dodger0703
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This. A lot of artists who have extra songs they really wanted for the album, but didn't flow well get tacked on with the Deluxe Version. Mac Miller's nee album is like that. JTs album was like that and many more. It isn't always a marketing ploy. Sometimes the label doesn't want songs on the album that the artist really wants so they add them after.
They could do an EP with the other songs
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Old 18-06-2013, 21:12
sjp07
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They could do an EP with the other songs
They could, but it often isn't enough material. Who wants an EP with three songs when you can just give it all at once? Plus, a deluxe edition is usually only two more dollars than the standard whereas an EP would be about four or five.
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Old 18-06-2013, 21:15
dodger0703
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They could, but it often isn't enough material. Who wants an EP with three songs when you can just give it all at once? Plus, a deluxe edition is usually only two more dollars than the standard whereas an EP would be about four or five.
I was meaning on top of the original album somebody owns, Metallica did this with Death Magnetic, months down the line they sold 4 extra tracks and not the whole album again
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Old 18-06-2013, 21:16
CoreyHill95
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It seems to me is that the purpose is to get as much money from the dedicated fans.
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Old 18-06-2013, 21:26
cnbcwatcher
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I think it's so the record companies can make more money as die-hard fans are more likely to buy the deluxe album than casual fans. I only buy deluxe albums if there are extra songs on it not on the standard edition. If the extras on the deluxe are just remixes or videos and no extra tracks then I don't really bother as a lot of the videos are probably available on Youtube anyway.
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Old 18-06-2013, 21:34
sjp07
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I was meaning on top of the original album somebody owns, Metallica did this with Death Magnetic, months down the line they sold 4 extra tracks and not the whole album again
Deluxe versions typically come out the same day as the standard. I'm all for that. Rereleases are a bit annoying, though. I guess it isn't that big of a deal since you can download them separately on iTunes, but sometimes you can't.
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Old 18-06-2013, 22:51
mmeister2
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The store I buy some albums from often doesn't even sell the standard version if the only difference is a few tracks. They just sell the deluxe for the same price.
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Old 18-06-2013, 22:52
swordofomens
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I prefer killer and no filler and 9 times out of 10 I think deluxes have filler on them.
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Old 18-06-2013, 22:58
ritchie2yk
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Anyone that would buy both is utterly ridiculous
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Old 18-06-2013, 23:04
Hav_mor91
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I don't mind them if:

A) it's a bonus disc with some extra songs, acoustics, and demo's
B) no Re-Release later on.

But other than that generall not much point. The songs never fit with the main albums theme and feel tacked on. and charging Like JT's new album 3 or more for extra songs is rediculous. And even wors eif the album is then re-released.
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Old 19-06-2013, 01:00
Zone_Out
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i don`t mind it if like a previous poster said both are released the same day
i generally just buy deluxe editions anyway, very rare i buy a standard edition.
it does annoy me a little if they have different bonus songs for different countries

i see re releases like 9 / 10 month down the line as a way to keep the artist in the spot light a little more whilst they are away working on the next studio album
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Old 19-06-2013, 01:14
ShaunIOW
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If an artist offers a deluxe I'll usually buy it over the standard. I always prefer a bonus CD over a DVD though. Does anybody watch bonus DVDs more than once (if at all)? One of the better deluxes was Gagas 'Born This Way' (3 bonus tracks and a 6 track CD). Not sure why anybody would buy the standard edition to be honest.

I would never buy both.
It depends on the DVD - if just a making off with interviews I never bother, but in some cases its a live show - Judas Priest British Steel 30th Anniversary Deluxe Edition for example had 2 extra tracks on the main album, a CD of the album played live and a DVD video of the live show.

I think another reason for deluxe editions is to encourage sales when the album is released - with me unless I'm a really big fan or the deluxe edition has something worthwhile then I'll wait a few months till the album drops in price or is in a sale.
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Old 19-06-2013, 07:42
mrkite77
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The deluxe edition comes with cheese and pickles..
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Old 19-06-2013, 08:53
thewaywardbus
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It depends on the artist really

two deluxe editions that have been released this year include

Eels - Wonderful, Glourious. This had 4 new tracks (including a couple that are the best on the album) and 7 live/session tracks

Frank Turner - Tape Deck Heart. This had 8 new tracks, all good

It's just a way to get songs which would previously have been released as b-sides out to the fans.

If people had bought each of the singles to get the added tracks it would have cost more than buying the deluxe edition. It is generally only 3 or 4 more expensive, about the cost of an EP.

If you are a fan buy the deluxe, if you are a casual listener buy the standard. simple as that really
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Old 19-06-2013, 14:35
barlowconnor
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So the artist tries to make more money.
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