Well I'm like your boss - I would want to see a longlist of all the options, with the ones which aren't suitable dismissed with the reasons why before going to the short list.... If they aren't totally suitable fine, but if you're asking me to make the decision, I'd rather not have to go back to you asking why you hadn't considered option x in the list.

I don't need to mull over the non starters for any length of time, but I need to know that they have at least been considered, and why they should be rejected.

As Jason said, he'd rather take the time to make a good decision than rush into a bad one. His instincts on the target group, and type of thing to do were right from the outset.... The others were wrong and very stupid in saying they couldn't do it because they weren't in the target age group.

He also read the group dynamics correctly - he knew that at least 2 of them (and in fact all 3) had no intention of doing what he suggested, so stood down, and the rest of them carried on with digging the hole they had started for themselves. That group were never going to win whoever was PM because there were two huge egos who have no idea of teamwork working on it.

Personally I find it hard to defend a team leader who agreed to demote himself. I mean, wow.

Might as well not have entered the boardroom, just got in a cab straight home.

Lovely bloke though.

Okay love, we get it. You're a big Jason fan but stop being so ridiculously biased towards him. HE messed up, HE got fired deservedly so.

Stop blaming others for your ickle favourites flaws.

Jason had to go, but frankly I find that these advertising tasks smack more of "lets laugh at the silly advert" rather than look at the reality of how a campaign is constructed.

Sorry love - NOT a Jason fan - actually a Myles/ Jordan fan with Alex beginning to grow on me!

What I am is someone who dislikes seeing the behaviour displayed by some so called adults on shows like this. Yes, Jason ( who I would have actually got rid of long ago on the basis of nice bloke but no business experience) messed up - but it was in no small measure because of the way Luisa behaved in the first agency. She did nothing constructive in the first part of the task and displayed an amazing lack of manners when leaving the ad agency - a fact which was commented on by the owner on YF - she continued loudly haranguing Jason as they walked through a working area.

In fact Luisa displayed the same rudeness and lack of manners when dealing with a designer in the beer task - she didn't think the design was important and clearly doesnt understand basic design concepts.

Oh, well I'm shocked, your rabid hate campaign of Luisa would suggest otherwise. Or maybe it's just jealousy of her appearance, who knows.

I'm not saying that Luisa is completely innocent in this, BUT, in terms of a candidate, she is a lot more rounded than most. She's ballsy; perhaps stepping over the line on occasion, but she's actually a very intelligent, professional person. People hated her from the start based on what they read in the papers, she's something different & risque - something the British public doesn't usually like! (Just look at Big Brother)

I think it's a very naive comment to say that Luisa doesn't understand basic design concepts and the importance of them. She has a cupcake business, custom made and designed cupcakes. These basic design concepts you say she struggles to understand are perhaps the most vital element in her already existing business. What she was having a problem with yesterday was Jason's lack of decisiveness! You should be able to use some form of imagination to see some elements of the design; there is no need to spend 45 minutes on the decision of what colour the logo is... That is what she was saying; and she was quite right. Would you spend 45 minutes, when you have a very tight schedule in the first place, on going back and forth on the bloody colour scheme?

Although her methods may not have been the greatest, anybody who says she 'bullied' Jason is being a tad extreme. She didn't bully him whatsoever. Did he look bullied? Would he hold such good grace towards Luisa if in fact she had bullied him? They still remain good friends, I believe, so any suggestion that she bullied him is ridiculously, and needlessly, OTT.

Whether you like her as a person or not, you can't deny she had the right idea. The right premise behind her methods. They needed to be at the web design place and that is what Luisa wanted. But Jason hindered the process taking 45 minutes to decide on something that should only take 5-10 minutes... Then, Jason left her to do the designwork with the website, saying that she can call the shots & that he didn't want to. As PM... that is absolutely shocking.

I loved Jason, and still do, as a person. I wanted him to go further but it was a no-brainer on firing him after this abysmal task.

You misunderstand me - he'll dismiss them as an option himself, completely. Then go on to discuss the full finer points of why they are or aren't a suitable option. At length. When we're busy.

People might think luisa is a bitch but Jason is by far the most incompetent contestant they have ever had! Nice guy but he couldn't organise a piss up in a brewery

Jason had to go as his management of the task was absolutely atrocious. Obviously exacerbated by him throwing in the towel.

Nevertheless, Luisa was almost as bad with no constructive feedback and constant criticism. It's very obvious that Nick and Karren dislike her immensely. Can't say I blame them.

To be fair, I think that's quite a non-insult, since a piss-up in a brewery would be really hard to organise.

Firstly, you'd need to find a brewery that would hold it. I don't think that many breweries would allow it, and there are all sorts of laws about drinking alcohol onsite etc.

Secondly, you'd have to have a really thorough risk assessment. Health and safety would be a nightmare.

Thirdly, you'd need to find a way to advertise it. What is people's incentive for doing that when they can just go to an ordinary bar?

Jason may not be able to organise a piss-up in a brewery, but I doubt even the amazing Helen would be able to. Some things are just too much hassle to organise.

The trouble with Jason taking his time was that they had very limited time available to take! The appalling website - actually worse than the advert - was mostly his fault because he dithered so much (I'd accept Luisa may have been partly to blame and perhaps distracted him).

Dithering management is survivable , but not when you are operating to a timetable with insufficient time, and not when it doesn't let more competent decisive people get on with what needs doing. Jason was destructively indecisive. There's no doubt about that when we saw him throwing out suggestion after suggestion on colours, and even desroying the solution they had come up with, when they were already overdue. He fitted the stereotype of the researcher who takes 3 years and multiple rewrites to master and write up a subject, but who can't decide on limited information, or quickly.

His instincts about the target group were fatally flawed. He failed to do, what someone with his level of education should do automatically, and didn't define his market - over 50 was always too big a target market , with too many differences within it. He then lacked any base to question his market research, or the instinct to stick with his original concept. He couldn't say focus on the young 50s, or query if his market research was talking to the right audience, because he and his team never moved firmly beyond the equation over 50= old folk. The girls analysis proved totally correct - they had no idea what over 50s wanted, and not one of the 4 of them knew the subject area well enough to realise that there were age differences.

I don't think he surrendered because his team were not following his plan. He gave up because it was clear after he had ruined the web page, that he had failed, he had no real plan as soon as he went with the market research, and it was clear to himself, and everyone else, that their only chance was for someone who could do better to try and save something.

The only things working for him was that he wasn't as indecisive as Tom - deciding by playing scissors paper stone - and that we never were told why they were late to the website designers - which left him unable to cope with the need for fast decisions.

Paper scissors stone may have been an appalling method for making a decision, but at least Tom had a decision-making process, however bad. Jason didn't appear to.