Originally Posted by thenetworkbabe:
“Its a good market to go for if you understand it. But they didn't - so they went with a generic view of old old folk, and their market research that supported that.
If they looked closer at it, they might have realised that over 50 is a set of different ages and target markets and not one - so no advert might appeal to people spread over the same number of years as the under 50 one might be.
Not sure if even the idea of the active, healthy, happy, 50-60 year olds has that much merit anyway.Lord Sugar may think he is one, but its partly myth. Its also partly government propaganda to justify making people work on longer and adverttisers trying to create a market. There's a lot of very tired people, falling apart physically, in that age group too.”
as someone who is very close to that age demographic , I can say I feel no different from the way I did when I was 30 apart from being happier in my own skin.
I am still interested in the same things still go to the gym still like sex a lot the only difference now is that I drink Hendricks gin rather than Gordons because I have more disposable income as my kids become employed and less dependent on me and I dont need a babysitter when I want to go out .
Strangely I have friends in this age group too and we didnt hit the big 50 and suddenly trade in our tarts trotters for a pair of sensible brogues and our tickets to festivals for a national trust day pass.