Yes, she wore poor old Jason down just like Sir AL said. If I'm being cynical, you might even think she spotted a weakness in Jason - a tendency to fluster when harangued - and deliberately exploited it to produce total meltdown in him. And guess who's there to pick up the pieces and become team leader.

You know how they say business leaders and psychos have a lot in common...?

To be honest, I don't think she deliberately undermined Jason - she's canny enough to know that the most important thing is to win the task. I think what she did was to do what she always does when she doesn't get her way up front, which is to whinge constantly. She also didn't recognise that Jason has a different thinking style to her - he's an introverted thinker who needs time to process, so her constantly hurrying him up only made things worse. Once she'd realised he was struggling and - being Luisa - she had already assumed that her way of doing things would be better, it was a logical jump in her mind to become PM.

The problem with Luisa - and this is less of a problem in her own business than it is in team situations - is that everything is all about her. I am the best PM. I have the best ideas. I will do the pitch because I can do it better than anyone. That's not how you lead a team. In many instances a boss can do a job better than their subordinates - the trick is how you involve everyone to achieve the best overall result from a happy and motivated team. Luisa just doesn't get that, because she can't see beyond what's best for her.

Jordan was criticised in the boardroom for being a delegator, but in a project situation that's exactly what a PM does. Utilise your resources, fit people to the right jobs, keep on top of the big picture.

Indeed. The appropriate criticism of Jordan is that he took his eye off the ball so the advert had nothing to do with the web site.

Agreed.

I think that is a very intelligent way of looking at it and the sort of approach I'd take (from a media POV) if I was involved in this show. Luisa is still there purely for ratings and her OTT personality, not because of her brains or potential. No one in their right mind would want to work with her. She's a PINTA.

I doubt Suralan has any say at this stage - not until they get down to the genuine 'possibles'.

The thing with Luisa is that she has come off terribly from this whole process. She may have got further than Jason, but she has lost all credibility in doing so.
She comes across as a cheap, lazy, poorly spoken wannabe.
I'm sure Lord Sugar has kept her in for entertaining values not business acumen.

The way she spoke with Jason yesterday in the Graphic Design Studio was disgusting, bickering so loudly on the way out, that all the staff turned to look at who was behaving in such a manner.
She really has no class at all, she has no idea how to behave.

A very sound summary. Luise is totally self-absorbed and that is utterly useless in a team. She'll go soon.

Except that they only went with that view after the market research. It was probably Jason's downfall that he listened to the market research in the first place - a response that was encouraged by Luisa herself.

My only counter to that - and this explains why Sugar keeps her in the process - is that Sugar is not looking for a team player. What he is looking for is someone with a good business idea (we don't know what Luisa's is yet, so jury's out) who has the drive, energy and self-sufficiency of an entrepreneur (which Luisa, for all her faults, does have) and won't be an utter pain to work with (epic fail). She doesn't necessarily need to be a good team player but she does need to demonstrate that she can listen to someone other than herself. Why would Sugar want to work with someone who's going to ignore advice because she always thinks she knows best? That's going to be her downfall.

For the general public this is a popularity contest, which is why Luisa is currently leading a poll of who should have been fired, when one of the other candidates actually STOOD DOWN as team leader.

Her personality isn't brilliant, but she's more than a match for any of the others in there. Fair is fair.

Other posters have commented on the dysfunctional way Luisa ran this unrepresentative focus group, so I shall just add we have seen similar failings in the past. One notable example was in the series 7 Paris task, where they pitched up at a station and asked rail commuters whether they drove to work.

Must agree with you. She is still better than anyone else. LS cant walk away and choose no one. Apart from her personality problems she is still the best business man/woman and has done more and better than anyone else in the tasks. I think her businesses to date are also better although we shall still find out more about them at the interview stage if she gets there.
LS has enough people on his 'team' to control her if necessary and is quite capable of doing it himself as well as he pointed out to her. She doesnt seem as 'scared' of him as the others which I am sure he notices and gives her points for.

Have to agree with you as regards her place in the show.

If she survives to the interviews, she will be unceremoniously ripped to shreds by Margaret or one of the other sharks, but she provides us with great entertainment in the meantime....

Agree 100%.

Sir Baron Lord Sugar definitely likes Luisa.

He sees something in her & seems willing to forgive her, more so than he would do for anyone else.

That's why the apprentice is so successful the public have no say thanfully

I agree. Sugar has a clear division between fiery and obnoxious. I definitely got the impression last night that Luisa had crossed the line, and he could no longer imagine wanting to work with her. And I think he did genuinely like jason; of course Jason was quite hopeless - apart from selling a caravan, every week seemed to see Jason placidly peeling a carrot in a kitchen somewhere - but Sugar sees a lot more than we do, and knows who is charming, considerate and thoughtful and who isn't.

Well that's gloomy. I was appalled by their tv advertisment, just as I was by that terrible magazine for old crocks last year. I am indeed 50-something, and in no way 'down with the yoof culture'; I don't 'go clubbing', whatever that is, or shop at Desiguel, and I DO ( as someone sneered earlier on) have National Trust membership, but what on earth were those cardboard cutouts from the Peoples' Friend magazine? 50-60 year olds grew up with David Bowie and Lou Reed, with punk, with Stonewall and the Gay Liberation movement, with radical feminism, with Cosmopolitan when it was about sexual politics and not shopping, with black power, with mass marches and demonstrations, with riots throughout the UK, with Monty Python, Last Tango in Paris, The Exorcist. They really don't need to be treated as if their greatest desire is for a bunch of supermarket flowers to be handed over in a genteel tea shop.

could I just say I wasn't sneering at the national trust membership per se just the stereotypical idea that all people over 50 have a sudden change of personality when they ht 50 , in much the same way teenagers become stroppy on their 13th birthday , If you werent into the national trust tea rooms and castles before you were 50 it's fairly unlikely that you are suddenly going to be overwhelmed by a desire to start visiting them now .
Thier view with the exception of jason , was that once you hit middle age all you want to do is cuddle up in a caravan with a cup of cocoa and a mills and boon romance .Still they will find themselves patronised by the next lot soon enough . I laughed when Leah said Mr Monaco was far too old to be photographed with her , shes had so much work done she could be any age between 20 and 40

It will be a cold day in hell before Luisa wins. There is no way Sugar will go into partnership with her.

Not just that, but their absurd conviction that over-50s are a single group with shared experiences. "Young adults" covers, say, a five to ten year age range. "Over 50s" covers several decades, and common sense ought to tell them that being a young adult in the 1970s was very different from the 1940s, for instance, when there was a war on.

Luisa is a babe - and quite refreshing too.

As someone who has been to a lot of business meetings in the past, i can't stand all the business speak either.

Be great if someone who hate's the whole business process so much does really well!

Luisa is outsmarting Karen and Karen cant take it. She will do her best on the next task to put her down as much as possible. She is grabbing the limelight much more than Karen. She would have wished to be there at the last task and given Luisa a piece of her mind. She will make sure she doesnt win. She could take Karen's place one day. Now there's a thought.

That's just silly.

His final choice is difficult and relative though. Myles and Leah may have sound ideas and be safe - but be politically as unacceptable as last year's hedge fund or call centre. Francesca seems to have a sound business and has the skills fo do it , but hasn't stood out on the show. Jordan he seems not to like, or see much in, which isn't a good basis for a partnership.

Alex he has expressed reason to doubt on inexperience and reliability. There's been good ideas, and totally silly ones. He did well on furniture design - but is that relevant to his proposal? Are the other candidates right to reject him as PM? Does Lord Sugar want to supervise him to make sure he doesn't pay for one of the totally silly ideas. Worse can he risk a silly error if its in the specialist and legally difficult fields of law and insurance Alex seems to be involved in? Whats the pay off between potential and risk?

Neil is also interesting. He's been identified and praised for good ideas - but he's also been noted as a back seat driver, and had really silly ones and doesn't follow well.. Is he less headstrong, more willing to follow advice, or less difficult to control than Luisa? Really? Is he more or less able to get along with people? Is there any evidence going to turn up that Luisa can't keep staff or deal with the trade? Neil sounds more like Gordon Brittas to me ,more overconfident, and more likely to go and do his own thing , and more likely on what we have seen to come up with a really silly move.

Ultimately, Lord Sugar may have no clearly good, safe, choices. It may get simpler if some proposals collapse when a finger is prodded into them. On past evidence, you would expect Luisa to end up like Debra, Claire, Saira or Ruth, and someone dull and safe to win, or an Alex to win on potential, or a Neil on results and similar background and interests. But, at some point, his Lordship has surely to bite the bullet and have a loud female winner - if they have a viable proposal, and the alternatives have similar or bigger faults??

Sorry, but that really is ridiculous. Karen isn't in competition with Luisa for either a job or for the limelight and has nothing to win or lose either way. It was obvious a couple of weeks ago that she was annoyed with Luisa's whinging about corporate speak and quite rightly put her in her place.

Luisa is immature and comes across as a whiney whingey teenager. When Nick was warning her about her unprofessional behaviour she looked like a bored fourteen year old being told off by her dad for not tidying her room.

She is rude, arrogant and tacky. Not the kind of person you would want to go into partnership with.

Unlikely as it may seem, the official spelling is Karren Brady.