Last week he had a go at them for listening to the focus group, instead of going with their gut. This week they are getting shit for ignoring the group and going with their gut. **** off Shugs.
The Apprentice Series 9 Episode 9 - Ready Meals' - 9pm on BBC One, 26th June
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Packaging must appeal to mum! Rubbish! If mums look at the ingredients, they'd see what's more important!
Originally Posted by WinterFire:
“Didn't he tell them to ignore focus groups last week?”
“Didn't he tell them to ignore focus groups last week?”
agreed
Originally Posted by Serial Lurker:
“Why didn't they just say they'd change the packaging then, seemed like it worked for the other team.
Load of bollocks these tasks.”
“Why didn't they just say they'd change the packaging then, seemed like it worked for the other team.
Load of bollocks these tasks.”
this
Originally Posted by thenetworkbabe:
“i don't think you could do it. Imagine the legal case when the first kid eats something else with deady and a skull on it........”
“i don't think you could do it. Imagine the legal case when the first kid eats something else with deady and a skull on it........”
So why not more cases against companies selling food that supposed to be healthy but that's full of added sugar? I guess it's OK as long as the packaging looks good.
Originally Posted by Belligerence:
“What kid buys a ready meal?”
“What kid buys a ready meal?”
I see loads of parents doing it. Some families live on them.
Originally Posted by Mrs Teapot:
“I'm blind to any other
”
“I'm blind to any other
”
Myles is my favourite too - I would miss his hot body. But I'd happily take Neil...
Originally Posted by Lewi26:
“Dans the resident hunk of that house
Louisa would make a good contestant though”
“Dans the resident hunk of that house
Louisa would make a good contestant though”
Hardly a hunk. More like a mincing gorilla...
I was going to say fair play to Myles but then he started to blame Alex. The fact is Alex was browbeaten by Myles.
Originally Posted by LostFool:
“I see loads of parents doing it. Some families live on them.”
“I see loads of parents doing it. Some families live on them.”
Yes, but kids take no notice of ready meal packages, which is what I was trying to get at.
It's not something you put in your lunchbox.
Originally Posted by nick202:
“Myles is my favourite too - I would miss his hot body. But I'd happily take Neil...”
“Myles is my favourite too - I would miss his hot body. But I'd happily take Neil...”
his sexy voice too
The task is dumb, these retailers use their own brands for ready meals. The only exceptions are well known brands like Reggae Reggae Jerk, Weight Watchers, etc.
Originally Posted by Belligerence:
“What kid buys a ready meal?”
“What kid buys a ready meal?”
They ask for it when in the supermarket with their parents. And if the parents find the kids eat it, they then buy it again.
I'm starting to agree with the skull going a bit too far. But the branding concept could work if redesigned.
I originally thought that the packaging was rubbish but now I'm just insulted that the supermarkets think that parents are so stupid that they'd be scared to buy the thing for their children.
Originally Posted by Karis:
“Hardly a hunk. More like a mincing gorilla...”
“Hardly a hunk. More like a mincing gorilla...”
Miles is hardly a hunk - he's an old patronising gobshite who had one 5 second shirtless scene in the first episode
Originally Posted by WinterFire:
“That horrible food in reasonable branding/packaging won over very good food in the wrong packaging. That explains a lot about the food market.”
“That horrible food in reasonable branding/packaging won over very good food in the wrong packaging. That explains a lot about the food market.”
With Zoe's biscuits and Kate's chocolates of course we got the other argument that it was impossible to improve the taste or cost of the food - this time the idea that it could be changed won.
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