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Skull on food package!!! |
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#1 |
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Forum Member
Join Date: Nov 2012
Posts: 1,732
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Skull on food package!!!
What the ...!!!
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#2 |
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Join Date: Jun 2003
Posts: 9,439
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KIds will love it. It would depend on whether they can badger their parents enough. A good ad campaign would work.
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#3 |
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Forum Member
Join Date: Apr 2013
Location: Coventry
Posts: 90
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I seem to remember James in Series 5 (?) changed the Skull and Crossbones on his team's pirate parrot character (with spoons for hands) for this exact reason - he didn't want to encourage kids to eat things with skull and crossbones on it... I don't think he got enough credit for that one, it was a shrewd decision.
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#4 |
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Forum Member
Join Date: May 2012
Posts: 170
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Yeah... the idea of going creepy was good, but the skull puts you off.
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#5 |
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Join Date: Jun 2012
Posts: 1,718
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Quote:
KIds will love it. It would depend on whether they can badger their parents enough. A good ad campaign would work.
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#6 |
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Join Date: Apr 2009
Posts: 4,084
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They should have gone for a dark green, slime-type packaging and logo. Black and skull was just too much...
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#7 |
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Join Date: Feb 2010
Location: South London
Posts: 4,076
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I have 2 kids who are obsessed with pirates and love everything with skull & crossbones on so if I saw it in a supermarket I'd buy it because I know my kids would love the packaging... However I don't give my kids ready meals so the food would go to waste.
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#8 |
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Join Date: Dec 2012
Posts: 3,637
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I can't believe none of them thought it might be a bad move!
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#9 |
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Inactive Member
Join Date: Jun 2013
Posts: 595
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Quote:
KIds will love it. It would depend on whether they can badger their parents enough. A good ad campaign would work.
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#10 |
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Join Date: Oct 2011
Posts: 2,996
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Quote:
I can't believe none of them thought it might be a bad move!
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#11 |
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Join Date: Apr 2013
Location: Coventry
Posts: 90
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Quote:
No store in the country would touch a food product with both deadly & a skull on it. It is a recognised symbol for Hazardous substances in fact it may even be against the law to have that symbol on a food product
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#12 |
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Join Date: Dec 2011
Location: UK
Posts: 2,345
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Quote:
No store in the country would touch a food product with both deadly & a skull on it. It is a recognised symbol for Hazardous substances in fact it may even be against the law to have that symbol on a food product
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#13 |
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Join Date: Oct 2012
Posts: 7,587
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Quote:
KIds will love it. It would depend on whether they can badger their parents enough. A good ad campaign would work.
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#14 |
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Join Date: Jul 2007
Location: South Wales
Posts: 2,572
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I didn't see the problem tbh, like anyone, children or otherwise, will mistake a ready meal for bleach.
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#15 |
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Inactive Member
Join Date: Jun 2013
Posts: 595
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Quote:
I didn't see the problem tbh, like anyone, children or otherwise, will mistake a ready meal for bleach.
You seriously do not se a problem with putting the internationally recognised symbol for dangerous and hazardous substance on a food item? I would think again if I were you |
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#16 |
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Join Date: Jan 2006
Posts: 283
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Quote:
You seriously do not se a problem with putting the internationally recognised symbol for dangerous and hazardous substance on a food item?
I would think again if I were you Every year we get lots of ghoulish stuff in the shops. With hindsight I would have maybe used something like Dracula or a Frankenstein's monster image. Also they could have mentioned the popularity of horrible histories. Jordan's pitch showed that with the correct marketing strategy it would work. I also think the Geography angle could have been good too. But mixing Thai and Caribbean food is just so wrong. |
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#17 |
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Join Date: Nov 2012
Posts: 1,732
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Going for grim themed package was good idea , but skull, bones and "deadly" in name - too much. They lost.
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#18 |
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Join Date: May 2005
Posts: 2,594
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Quote:
You seriously do not se a problem with putting the internationally recognised symbol for dangerous and hazardous substance on a food item?
I would think again if I were you |
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#19 |
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Join Date: Dec 2007
Location: Buckinghamshire
Posts: 11,496
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clearly Miles doesnt ever shop much,, i cant believe he is a parent and thought the skull thing was appropriate.
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#20 |
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Join Date: Jul 2006
Location: Newcastle upon Tyne
Posts: 1,054
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For God's sake, it was a cartoon skull. The damn thing even had a little smile.
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#21 |
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Join Date: Oct 2012
Posts: 7,587
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Quote:
For God's sake, it was a cartoon skull. The damn thing even had a little smile.
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#22 |
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Inactive Member
Join Date: May 2010
Posts: 9,275
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I'm slightly torn on this one.
Whilst I agree that a skull wasn't exactly the right choice for a logo, just because it's the widely accepted danger/ poison logo, the overall idea wasn't as bad as many seem to be making out. Over the years, many foodstuffs aimed at children have a similar kind of macabre theme and have been successful- Heinz did a load of different spaghetti shases- ghosts and ghouls for example and many confectioners have had ,fangs, teeth, blood etc for sweets. Also how many kids character brands are supernatural or horror based- Caspar the Friendly ghost anyone? Ok not the best example but you get the gist. IMO people are going over the top with the stance against the deadly/ horror type theme. I appreciate that you have to be extra careful with food, but in theory this could have worked and caught on if they had marketed the product slightly differently. I liked the 'boring bit for parents' blurb they put on the packaging and I think that if they had focused more on this to the adults/ buyers, and chosen a different logo then this may well have won the task. |
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#23 |
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Forum Member
Join Date: Oct 2012
Posts: 7,587
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One thing that they pointed out on You're Fired! is that they actually put a white skull on top of a black one. If they'd just had the black one as background, it would have been much better.
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#24 |
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Forum Member
Join Date: Jul 2007
Location: South Wales
Posts: 2,572
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Quote:
You seriously do not se a problem with putting the internationally recognised symbol for dangerous and hazardous substance on a food item?
I would think again if I were you |
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#25 |
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Forum Member
Join Date: May 2012
Posts: 170
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I am sure that if they customized the skull more, making it look like some kind of mascot it would've been better. A butler with skull instead of a head or whatever.
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