Originally Posted by enapace:
“I completely agree with the both of you they really put more into ads than the actual architecture of BB10. I think they should of released the Q10 first If it gets taken over It wouldn't be a big shock honestly. BB have been of the market for a while and they haven't succeeded. HTC were in a similar situation but pulled the stops out and think they have managed to sort themselves out.”
Well HTC have shown how you turn things around, the right way. When you have your backs against the wall, you either sit down, put away your weapons and await the angel of death, or you get the F**k up, rally the troops, get organized and give it one last mighty assault because you have no other choice, nowhere else to go, you have to put everything in to it, then if you fail so be it. HTC knew they could ill afford to bring out a half baked phone which may be ok----ish, if it doesn't catch the eye, if it doesn't have a refined UX and lacks general polish, it's game over. So they went and created a phone with a wickedly good screen, excellent speakers and mics, decent camera great premium build etc etc. The One is a show stopper and look at HTC getting a lot of praise and I think shifting good numbers now.
Let's contrast that with BBs efforts. You could say in a similar boat, HTC had made great phones before but had fallen off the rails somewhat with stiff competition. Samsung was to HTC what Apple were to Blackberry. So surely everyone at BB must have known and thought, ok, we really need to deliver. There are some fantastic phones rocking a very good Android OS now, and Iphone sales have always been good, so they knew what they were up against, no excuses.
So they release the Z10, a good phone, good screen, good and potentially great OS but is just ok looking. The concept is a good one, the implementation was half baked. The competition, full HD screens, quad core CPUs etc. Good was never going to cut it. They needed to wow potential buyers, developers. Along comes the HTC One, Xperia Z, Samsung S4 and then the Z10 becomes nothing more than a paper weight.
I admit I was somewhat excited when they unveiled the Z10 because you need choice and variety in the market, so the more the merrier as far as I am concerned. but I think BB10 has only been half baked. It could have looked and functioned a lot better. Love the concept, the swiping gesture based stuff is great, as I got used to it on the playbook, works pretty well. But it just seems to be underdeveloped So it's really disappointing.
BB are supposed to have a bigger, better model due out end of the year or early next year, but I wonder now if that will be dropped. We may see another qwerty model instead and will probably just target the corporate market. Hard times for BB. They will probably rapidly downsize and turn their focus away from the mainstream market, and target the corporate market. Go back to their bread and butter. But even in that market I don't think they are safe, as the others have caught up, there is no BIS anymore so BB10 looks like it will have less appeal in the corporate world.