Realistically the max itv will pay for first pick Tue is £70m a year!?
If its has a first pick prime time, this devalues first pick on Wed too as most viewers happy with one game over two nights.
I.e. good chance bt or sky would pay £350m for both nights, but not £280m for all matches bar Tue first pick.
Thus itv getting maybe first pick Tue at six, with no semi might be worth £25m, but key will be whether bt /sky see that as acceptable
Sky first round bidding has been poor. Bt placed with UEFA a £300m no second round bid. Sky's bid must have been considerably lower for UEFA not to gamble with round two.
Likewise for pl it is reported bt secured sat evenings on first round. Again sky must have bid too low.
If its has a first pick prime time, this devalues first pick on Wed too as most viewers happy with one game over two nights.
I.e. good chance bt or sky would pay £350m for both nights, but not £280m for all matches bar Tue first pick.
Thus itv getting maybe first pick Tue at six, with no semi might be worth £25m, but key will be whether bt /sky see that as acceptable
Sky first round bidding has been poor. Bt placed with UEFA a £300m no second round bid. Sky's bid must have been considerably lower for UEFA not to gamble with round two.
Likewise for pl it is reported bt secured sat evenings on first round. Again sky must have bid too low.



