Originally Posted by Gray77:
“So, the two figures in bold are the 1st leg Real Madrid v Man United Last 16 game and the 2nd leg Bayern v Arsenal Last 16 game.
They are the only 2 games on Sky last season that topped a million viewers. All of these games were of course exclusive to Sky except the Final so the figures haven't been diluted due to FTA factors. These include big time group games like Man City v Dortmund, Man City v Real Madrid and Chelsea v Juventus, and of course 4 Man United group games, all under a million viewers.
Imagine the kind of audiences BT will get for CL games behind a paywall if these are the kind of figures Sky got.”
“So, the two figures in bold are the 1st leg Real Madrid v Man United Last 16 game and the 2nd leg Bayern v Arsenal Last 16 game.
They are the only 2 games on Sky last season that topped a million viewers. All of these games were of course exclusive to Sky except the Final so the figures haven't been diluted due to FTA factors. These include big time group games like Man City v Dortmund, Man City v Real Madrid and Chelsea v Juventus, and of course 4 Man United group games, all under a million viewers.
Imagine the kind of audiences BT will get for CL games behind a paywall if these are the kind of figures Sky got.”
Need to bear in mind all those figures are programme averages which are often distorted by long intros - on Wed with a 6pm start the figure is effectively completely meaningless.
For big CL matches I would work on approx. 2m.
Until the Man C v Man U MNF in April 2012 the Chelsea v Liverpool CL semi final 2nd leg (the one that went to extra time) was Sky's highest ever club audience - it got 3.3m (match average or peak - I can't remember).



