Originally Posted by Super_Steve:
“As soon as figures start to drop in what is one of, if not THE biggest television market then sponsors will start to get itchy. A few million less pairs of eyes on a product every week is a big deal.”
“As soon as figures start to drop in what is one of, if not THE biggest television market then sponsors will start to get itchy. A few million less pairs of eyes on a product every week is a big deal.”
Per" Mark.", "Nissan signed their deal with UEFA after the rights were awarded to BT"
Of the 8 sponsors (I don't have info for the others), Sony, Mastercard & Unicredit all renewed their Champions League sponsorships subsequent to the BT deal, and PepsiCo (Walkers, Pepsi MAX and Gatorade) became a sponsor after the BT deal.
More context in the discussion at: http://forums.digitalspy.co.uk/showt...=#post79413658 .



