Originally Posted by Kablamo:
“If Sir Alan Sugar is a partner in this he will want his own people to come in as well.
The other question is the type of app involved and how much return is there. An app on its own doesn't make money so is he offering a business taht creates multiple apps and if so what is the turn over of that?
The app also needs a business behind the app to make it, so is he offering a business to business thing? I still don't see it working there either.
Looking from last year, they want a service based company that isn't heavy on development. Something they can throw themselves into quickly and get something in return. When reliant on these things I don't think the app thing will work.”
Most of these app creation services will let you design your app, and then the service throws in ads that are either split on a certain percentage with you or not at all, but at least you have your own app. Unfortunately the ads can vary between cost-per-click ads (you only get paid if someone clicks the ad) or cost-per-impression ads (as long as the ad is shown you get paid), and the days of crazy prices for ads has long gone and is now incredibly low. You can also remove the ads and have the app published, but the fees for this can be quite prohibitive for the "hobbyist".
There was a project proposal submitted last year regarding an app for the NHS (who I work for), and the price of the app and constant updates was pretty astronomical and it got refused mainly on cost grounds, and a few other things (the app could actually be copied and it wasn't particularly desirable to have in the wild). The proposal got resubmitted with a few variations, one of the main ones being that they could use these app creation services. When I had a look at the costs of the app creation services I think the cheapest figure I could find for what would be required was around £800 per
month for the app.
Whether the app design service would require a business behind it is questionable. There are a few companies that use these creation services to basically roll out their initial app and see what the take up is, but once they know they can justify the investment of a bespoke app they usually get someone to design it and maintain it as opposed to paying money for what is effectively a template. If there is no take up then they can just drop the app and cut their losses. There is the potential for money to be made, but there are the more established players out there so there would have to be a real USP, and the only one I can think of is it was from SALS.
It got me wondering as soon as "hobbyists" were mentioned, because it seemed a little odd. Most hobbyists will learn to actually code the app themselves as this is part of the fun of it. You're delving into a something that requires you to learn, and as you have ideas for various apps then you also have to learn the required code and structure of whatever language of whatever environment you use. I really got into HTML back in 1996 (I studied multimedia design at uni), and even when WYSIWYG website design programs came along (HotDog, CoffeeCup, Dreamweaver, et al) I still did most of my coding in a text editor as I enjoyed the challenge of coding it all "blind" (I had to save the page and then load it manually into the browser to see it). I can't really see many hobbyists shelling out to use something that would really remove the learning curve. It may appeal to kids that just want the 'glory' of having their own app or game, but as I've said there are other tools out there that already do this job, and in any case to make something really good you'd still need a graphic artist at least and someone to do the sound.