Originally Posted by sausagesandwich:
“A further problem with Jordan's plan is that he is several years too late. There are already huge numbers of developers both amateur and pro in this market. If it goes the way of the 8 and 16 bit markets (in which I have personal experience, working for a company that did a hell of a lot better than Lord Sugar's Amsoft), then it will gradually be consolidated with a few big players and a load of also-rans. The £250k is simply not enough. If he asked for £25m he might be in with a chance.
The trick is to spot the market that will follow mobile phones and tablets...a bit easier said than done.”
I've worked for various tech startups in my career as a software developer. Only one has actually made a profit and repaid the VC money we received. We also received multiple million £'s rather than the paltry £ 250k that Lord S is offering.
If Jordon is trying to develop some kind of application framework to save time then I think it's a non-starter.
There's no real incentive to make apps easier to design. That's where people like myself make money. The results of "build your own apps" are generally quite poor and basic. If you want something that is fast, reliable, and easy to maintain you give me £.
If it's some other kind of programming framework it will be hard to make money. Most of the popular frameworks are open-source with money being made through training and support.
It could be an App design agency but if Jordon isn't the coder then I don't see any reason for Lord Sugar to team up with them.
Yes, tech startups are very risky. You have all the problems of starting a business, plus usually having an unproven business model. It could be a way for Sugar to get back into the IT market, but he has generally been hardware focussed rather than software. (And last thing - the Amstrd Internet Telephone - failed badly)