I wonder if this will be disclosed in the interviews:

According to the last accounts, Luisa's company Boutique Trading Ltd has a net worth of £194. This is even less than Alex's troubled company Prestige Slate which was worth £555. You can check her directorships under her real name Louisa (not Luisa) Zissman.

Her businesses appear to be run by her husband Oliver Zissman and he's listed them on his Twitter account. Moreover, major decisions were made in these businesses when Luisa was away filming this series.

Her husband's business Totally Fitness Ltd when bust in 2008 with unpaid debts of over £1 million. All 3 of his companies are now dissolved.

A credible business partner for Lord Sugar?

He obviously sees something in her.

We have all been buttered up to accept her as the eventual winner.

She's gone of anti-heroine who the likes of Karren, Nick & Lord Sugar were apparently ambivalent towards, to potential credible business parter & winner of the series.

But then again, Vodafone is apparently only worth 17 1/2p honest mr tax man

Vodafone's NAV is over £70 million.

Doesn't Luisa own a cupcake shop in St Albans? If that's still open it must be making some money, even if it's just to pay the electricity bill and business rate tax.

Cupcakes - yum yum.

Husband? I thought she was a single mother.

They're still married and living together despite claiming to be separated, according to the papers.

I hope anyone wins but her.

For every successful business, many excellent and gifted entrepreneurs may have several failed businesses.

Oh.. I thought you meant Jordan the country

Anything to get some investment I suppose

What have you been smoking?

She is no way a credible business partner. I would not invest any money with her. There are better people on the show than her. She is good at playing the game, not a good business partner.

I think she's a winner. She reminds of Yasmina (sp?) from a few years ago, who was exposed as having lied about her company turnover but still made the final and beat Kate, I think, to win the programme.

But not when he leaves behind unpaid debts of over £1 million, while his wife is swanning around in designer outfits and having a good time.

Yes a sure why to piss people off is to go bust owing millions, then set up again 2 months later.

OP I'm not arguing with your point that one of her cos. is quite small, but can you explain how you are arriving at a company valuation from looking at a set of accounts? Are you looking at the net asset value? A more normal way to value a company would be to take some multiple of its latest profit, expected profit, or average profit over a number of years, depending on risk.

A company is worth what someone is willing to pay for it. A company may be losing money, but if it's got a brilliant idea and just needs some real start up capital then it may be worth millions to the right investor.

That said, I doubt that applies to Louisa's company.

Although looking at the company, it's only ever filed one set of accounts so far, so there's quite little to go on

The first point needs far more detail. Many big businesses have negative networths, either to avoid something, or because thats what they are worth in those terms and they can, or can't make money the way they ares et up. There's tens and tens of billions avoided in tax by all sorts of businesses by such business plans and use of tax advice and many more businesses built on debt. .

The second point doesn't follow. We don't know who does what in anyone's existing business .All we know is what the tasks tell us about their ability to run a business.

Its obvious, and inevitable, that someone not there can't be running their business while they are on the show. The same argument applies to Jordan and Francesca, and if Leah's business was then set up.

A husband's business problems are nothing to do with the wife.We have no idea of the financial sucess, or otherwise of anyone elses partner.Not does one financial problem legally or otherwise, mean that someone doesn't get another chance - if it did all sorts of great business names would have been written off early.

.

Trouble is she has proven she's not "trust worthy" by having an affair whilst still married, is her husband going to claim half her new business, should they divorce, these are the things LAS and the interviewers will nail down on.

I cant believe she can answer any of those kind of questions and I dont think they are fair either. Most women get married and so one could ask all of them. I am sure though they can work something out without having to ask her how to go about it that he shouldnt be part of them.
Not trustworthy in marriage is not the same as in business.
So far this series has the worst candidates. The rubbish and waffle talked about in the BR where they themselves dont know what they are talking about as LS commented, has never been like this before.
If you were to 'train' one of them whom would you choose. She is still the most down to earth and sensible of all of them and LS also realises this.
I am sure that he wont just give a quarter of a million without being very careful where its going. Like he said he is not putting it in a slot machine like some of them think.
I cant even believe that they really expect LS to do it.

It's not just the "affair" thing, we don't really know her marital status to any degree, its just general things like, moaning about something, she just keeps on and on, but if you tell her to shut it, she have some sort of hissy fit at you. I notice she didn't try any of that with Neil, because he would of told her to "do one"

And I wonder if at the beginning of the series if we'd bet on one candidate who will sleep with another, she would of probably won the vote. Far to childish for my liking, and she doesn't know how to speak to people.

I find everything about her cheap.

I think you've confused profits with net worth. Companies are taxed on their profits, not net worth, so are less likely to lie about it.

Luisa's businesses are low value added types in highly competitive sectors. You would have to be a mug to value her type of businesses on earnings (assuming there are any). Even her company's liquidity ratios scream 'extreme caution'.

If Luisa was genuinely running her businesses, major biz decisions would not have been taken while she was away filming. Fran was also away the same time as Luisa, but there were no visible changes in her biz.

I do think a husband's biz background is relevant esp when he appears to be running his wife's businesses. If you talk to financial analysts, they will tell you that the most important factor when evaluating a company is its management.

As I've said earlier, it's all right to fail in business, but not if you leave unpaid debts of over £1m while your wife continues to live the high life.

You've raised a very good point.

I noticed that Luisa originally described herself on her twitter a/c as multiple business 'owner' but she's since changed it to 'founder'.

I wonder if her husband has staked his claim to 'her' businesses.

Owning a cupcake shop, and making money are not necessarily compatible

Cupcakes are fashionable, and over priced, but you would have to sell an awful lot to pay the rent etc.

St Albans is a commuterland dormitory town so only good business on high streets would be at weekend.

Thats what the bankruptcy rules allow and are for. We don't send people and their families to debtors prison any more, and we have lots of bankrupted people and people in debt living the high life.

Anyone who has a business can't run it while on the show - someone else would have to. That argument just discriminates in favour of anyone who hasn't set one up, by querying anyone who has. Whats decided when is unknown, and we don't know who decides what in anyone esles businesses either.

Your worth can be important for all sorts of things. You might want not to have assets , or want to pay for them , or have the money to buy them. Its presumably also reflective of your debt. I sadly bought shares in several companies that are now worth minus amounts, and some successful big companies owe far more than they have as assets. Its all not an issue, until it becomes one..If her figures don't add up, or her potential profit to him is too small she won't get past the interview - unless everyone is worse. If she has a proposal that looks realistic to make decent amounts she should win - if no one else offers better. She doesn't come with any issues his lawyers shouldn't have included in the contract, and we have no idea at all what issues might arise with anyone else.