Originally Posted by PsychoTherapist:
“The Bill suffered from a steady decline, most noticeable from 1993 onwards (but imo, the first cracks appeared in 1991) and culminating in 1996-1997, 2 of the dullest years of the old 30 min era.
Character development & general continuity fell by the wayside, in favour of standalone run of the mill & formulaic procedural stories. There are the occasional gems, but yes the period from 1993-1997 is extremely hit and miss, with a lot more misses by 1996/1997.
1997 did improve towards the end though, around the time that Richard Handford took over as Executive Producer.”
I think the cracks started appearing when the show went three times a week. Some dreadful half-hour episodes in the 1994-97 period. Some episodes were very predictable - you knew exactly who the criminal would be because one narrative would somehow be linked to another. I thought 1995 was a good year for The Bill, some decent stuff in 1996, bit dull in 1997 and the very last half-hour episodes in 1998 were very very poor.
No surprise that the steady drop in quality from 1993 onwards coincided with the steady decline in viewing figures, most noticeable in 1997 and the first half of 1998 when figures dropped off a cliff. Handford gave the show a new lease of life. If the show had stayed the way it was before he came in, it might have been axed or shipped off to Channel 5 long before it actually was.
I think the issue with the half-hour era is that we just didn't know anything about the characters. It was still pandering to an 80s audience but 90s audiences wanted more soapy stuff to balance the heavy realism. That, and there were too many middle-aged viewers watching the show. Nothing wrong with the crime side of it, but relying on that alone isn't enough. There needed to be more continuing plots - crime and a bit of soapy stuff. If Handford came in as producer earlier and kept the half-hour format, it could have been very effective.
I like the 30 min era, as much as I do the hour-long era but there were some opportunities missed.