Originally Posted by Lee_Smith2:
“What the hell did they do to his show to cause it to lose 25 percent of viewers in one year?”
There's a few reasons for this:
1. STV (Scottish Television) by July 2009 were going through a phase of broadcasting their 'own' shows (mainly American and Australian imports

) instead of ITV produced dramas. Unfortunately, when The Bill initiated it's last and final revamp, it too became a casualty. So, immediately The Bill lost a massive viewership in Scotland. Yes, there were the ITV 3 repeats and people with Sky were still able to tune into ITV London, but I imagine there still would have been a large casualty of views who were either unaware of the ITV 3 repeats or didn't have Sky.
2. The revamp was - well, what can I say? It basically in all but name extinguished the true essence of what made
The Bill. They dropped 'Overkill' (the iconic theme music to the show since 1984); most of the revamp had a much stronger focus on CID whereas uniform merely became background extras; and they insisted on having horrible incidental music which didn't really add to the drama.
3. With the massive changes to the show over the years, it was no surprise that come the last revamp, it was down as low as 3.5 million. I've discussed this with a lot of fans and we usually agree that what happened is basically you had the 'Old Bill' fans who watched regularly through the 80s and 90s. By the early 00s, the 'Old Bill' fans were becoming tired especially after the Beech saga, and by the time the Sun Hill fire took place and the soapy elements came to the fore, most of the 'Old Bill' fans had jumped ship. However, some 'New Bill' fans came on board who enjoyed the more sensationalist style of the show. But, once Paul Marquess left and Jonathan Young took over and brought the show back to its roots, weeding out the silly sensationalist plots, the 'New Bill' fans found this style to be boring so they now jumped the ship. But who was left aboard? Only the hardcore followers such as myself. Not many 'Old Bill' fans returned because of the ridiculous period of the show. And over this era circa. 2006 until 2008, although the viewership remained steady enough, it just wasn't pulling in the same numbers as it once did. That's why in 2009, when it took a major hit due to what I described in in my previous two points, it really was the final nail in the coffin and thus ITV were only too happy to declare it unloved, unwanted, and no longer fit for purpose...