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The Ratings Thread (Part 51)


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Old 03-08-2013, 14:01
big dan
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And EE produces some quality, or even above average episodes. Emmerdale has a strong next few months, so its possible that Emmerdale could still be in direct competition with EE.

Anyway its not like this happens every year, its the first time EE has fallen below and in competition with Emmerdale for this length of time.
Indeed. It's all well and good arguing that those factors will increase EE's figures alone, but that still doesn't detract from this rare streak of victories for ED. It is on fire at the moment and showing no signs of letting up. Sharewise it has been performing fantastically, so surely a bigger audience potential as the nights draw in will just keep the momentum going, with both shows rating better but EE still possibly behind?
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Old 03-08-2013, 14:10
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Well, I hope so, but you'd think the light nights and reasonable weather would hurt ED, in its earlier timeslot (bar Thursday's second ep), more than EE.
You've just invited the inevitable "ED viewers are old and never leave the house" line Obviously it skews older, but yeah...if that was the case then this would be happening every summer. It doesn't.

Autumn will no doubt reverse fortunes properly (not sure how often ED beat EE last Sept-Dec but I don't think it was too often) but for a number of reasons not just the darker evenings.
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Old 03-08-2013, 14:14
Drifter
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Total TV audience during the soaps' slots (tape-checked for all except E4):

19:35-20:00 - Coronation Street: 7.14m / (38.5%) = 18.5m
20:30-20:55 - Coronation Street: 6.75m / (32.5%) = 20.8m
19:00-19:30 - Emmerdale: 5.93m / (36.0%) = 16.5m
20:00-20:30 - EastEnders: 5.66m / (29.7%) = 19.1m
18:30-19:00 - Hollyoaks: 823k / (5.3%) = 15.5m
19:00-19:30 - Hollyoaks: 471k / (2.9%) = 16.5m*

* 471k/2.9% = 16.2m rather than 16.5m, but this is due to a rounding effect, as the share was for E4's Hollyoaks was probably slightly over 2.85%.
Thanks for this. So there's effectively another 3 million up for grabs once EE is on. I think this is when share sometimes tells a better story than actual numbers.
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Old 03-08-2013, 14:45
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What will help BT Sport is that it's mainly being marketed as a Premier League channel, whereas Sky Sports is more broadly based.

I would think the overwhelming majority of BT Sport's subscribers are doing it for EPL, so one would expect them to watch the limited EPL matches they have, regardless of the time slot. Although I don't expect many of them know that in the main the matches are on Saturday lunch times.

In the ads Jake goes on about top pick matches that used to be on Sky, so I expect many think they'll be getting Sunday at 4pm fixtures.
Yes, good point - many people subscribe to Sky Sports for cricket / rugby / golf etc - as you say people choosing to subscribe to BTS will be much more heavily weighted towards football.

But not sure I agree they'll watch regardless of timeslot. People can only watch TV if they are available to do so. They may cancel other activities occasionally - eg if their team is being shown - but week in week out they won't cancel family activities just to watch a football game if it doesn't feature their own team (and also isn't mega high profile).
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Old 03-08-2013, 14:50
Glenn A
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Thanks for this. So there's effectively another 3 million up for grabs once EE is on. I think this is when share sometimes tells a better story than actual numbers.
Pathetic for EE, the soap is now falling behind Emmerdale.
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Old 03-08-2013, 14:52
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With a young-skewing show like EE it's possible that a huge, positive social-media reaction could get people switching on/over to it and boost an episode's average while on air, but it would have to be quite an amazing response for that to make any significant difference I feel. What it needs is a settled period of good-quality normal episodes, with the occasional big episode to draw in more casuals.
It is struggling for consistency, but there were signs last night that Eastenders might actually be turning a corner. A well-written episode, some good acting and for once shouting with purpose.

With the "big" autumn ahead, it needs all the viewers it can get.
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Old 03-08-2013, 14:58
Glenn A
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EE's big selling point is it skews younger and more affluent than Emmerdale and its viewers are far more likely to use social media andas has been pointed out, a bigging up on Facebook and Twitter could help. After all, this was the show that led BBC One's ratings revival in the mid eighties.
Soaps do go through ratings recessions. A couple of years ago it was Corrie in crisis, now it's Eastenders.
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Old 03-08-2013, 15:14
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Yes, good point - many people subscribe to Sky Sports for cricket / rugby / golf etc - as you say people choosing to subscribe to BTS will be much more heavily weighted towards football.

But not sure I agree they'll watch regardless of timeslot. People can only watch TV if they are available to do so. They may cancel other activities occasionally - eg if their team is being shown - but week in week out they won't cancel family activities just to watch a football game if it doesn't feature their own team (and also isn't mega high profile).
BT are making a lot of the 'top picks' but really Saturdays at 12.45 is the least good time slot of the lot. With Sky showing three matches (or four?) per weekend at better times, BT's offering is clearly vastly, vastly inferior.

If they're really going to compete for sports fans with Sky, they'll have to shell out a lot more money on more rights. But the funny thing is TalkTalk have attracted a whole lot more subscribers than BT in the last few months with Peppa Pig being their most attractive offering.
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Old 03-08-2013, 15:16
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Friday 2nd August 2013
Tape-checked for terrestrials, excluding +1 unless otherwise stated

BBC One
13:45 - Doctors: 1.24m (17.8%)
19:30 - Celebrity MasterChef: 2.63m (14.4%)
20:00 - EastEnders: 5.66m (29.7%)
20:30 - Sherlock (r): 2.23m (11.1%)
22:40 - Would I Lie To You? (r): 2.22m (16.6%)

BBC Two
19:00 - Swimming: 580k (3.3%)
20:00 - Celebrity Mastermind (r): 1.42m (7.4%)
20:30 - Gardeners' World: 1.98m (9.6%)
22:00 - The Trip (r): 890k (5.0%)

ITV
19:00 - Emmerdale: 5.93m (36.0%), +1: 225k (1.2%)
19:35 - Coronation Street: 7.14m (38.5%), +1: 232k (1.1%)
20:05 - Harbour Lives: 2.69m (14.1%)
20:30 - Coronation Street: 6.75m (32.5%), +1: 304k (1.5%)
21:00 - Doc Martin (r): 3.03m (15.6%)

Channel 4
18:30 - Hollyoaks: 823k (5.3%), +1: 119k (0.6%)
20:00 - Four Rooms: 800k (4.0%)
21:00 - 8 Out of 10 Cats Does Countdown: 1.42m (7.1%)
22:05 - That Music Show: 430k (5.0%)
* dubsj reports 542k inc +1

Channel 5
13:15 - Home and Away: 239k (3.2%)
13:45 - Neighbours: 532k (7.7%)
17:30 - Neighbours (r): 855k (7.1%)
18:00 - Home and Away (r): 577k (4.0%)
21:00 - Big Brother: Live Live Eviction: 1.69m (8.8%), +1: 70k (0.5%)
* inc +1: ~1.76m
22:35 - Big Brother's Bit on the Side: 733k (5.9%)

BBC Three
22:00 - Live at the Apollo (r): 612k (3.5%)
* #2 multichannel rating of the day
22:30 - EastEnders (r): 453k (3.1%)
23:35 - Family Guy (r): 618k (6.8%)
* #1 multichannel rating of the day

E4
19:00 - Hollyoaks: 471k (2.9%)

5*
18:30 - Home and Away: 406k (2.6%).

Main source: DS (1, 2)
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Old 03-08-2013, 15:35
big dan
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Weren't there rumours that BBC3 wouldn't be renewing their rights to Family Guy? That it can top multichannel ratings at nearly midnight surely shows it as madness to even consider letting it go!
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Old 03-08-2013, 15:36
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Great for Big Brother and that means that Week 7 has now averaged 1.55m, highest since Week 1.
I expected around 1.0m incl +1 for That Music Show to be honest. I know Doc Martin was a repeat but that looks lower than usual.

Emmerdale beats EE yet again .
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Old 03-08-2013, 15:44
RobbieSykes123
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Well, I hope so, but you'd think the light nights and reasonable weather would hurt ED, in its earlier timeslot (bar Thursday's second ep), more than EE.
Different demographics.

I have often said that if nuclear armageddon started at 7pm millions of ITV soap watchers would say "well they could have waited till after Emmerdale and Corrie couldn't they?!", and that rather than the impending meltdown of civilisation, the inconsiderate scheduling would put a downer on their remaining minutes.

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Old 03-08-2013, 15:46
NeilVW
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Weren't there rumours that BBC3 wouldn't be renewing their rights to Family Guy? That it can top multichannel ratings at nearly midnight surely shows it as madness to even consider letting it go!
The BBC said it wouldn't renew at any price, which is of course right. Family Guy is a quality comedy IMO, and it is very useful along with American Dad in driving viewing to BBC Three's UK-produced offerings. We saw this recently when a narrative repeat of Badults out-rated its original showing, at least partly because it was in an animation sandwich. But it is still an import, for which huge sums would have been difficult to justify, especially as Three has had its budget slashed.

It was reported in May that the BBC had secured the rights to the 11th season (2013-14), which will presumably start next summer over here.
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Old 03-08-2013, 15:46
big dan
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Different demographics.

I have often said that if nuclear armageddon started at 7pm millions of ITV soap watchers would say "well they could have waited till after Emmerdale and Corrie couldn't they?!", and that rather than the impending meltdown of civilisation, the inconsiderate scheduling would put a downer on their remaining minutes.

Like the cultured bunch who were up in arms about EE being cancelled for the appointment of our new prime minister?
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Old 03-08-2013, 15:49
RobbieSykes123
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Looking at Neil's roundup, is it right that Corrie ran over the start of EE?

If so, that explains the lower EE figure does it not?
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Old 03-08-2013, 15:53
RobbieSykes123
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Is The Trip getting higher ratings for the unheralded summer repeat than it got for its well publicised (in the proper papers) Autumn/Winter launch?

Can't wait for series 2 in Italy.
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Old 03-08-2013, 15:58
NeilVW
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Looking at Neil's roundup, is it right that Corrie ran over the start of EE?

If so, that explains the lower EE figure does it not?
According to Overnights.tv's free Programme Search feature, the first Corrie ran from 19:34 to 20:00, and EE from 20:00 to 20:30 (timings to the nearest minute). So any clash was for no more than a minute. Harbour Lives started at 20:03 so has been tape-checked from 20:05 - hence I have put that time in the round-up. ITV's over-run was due to ED starting late (19:02-19:29).
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Old 03-08-2013, 16:05
RobbieSykes123
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a late start and late finish, as the Corrie crowd tune in, will clearly boost EmFm's overnight figures.

perhaps it is a deliberate tactic by itv to get EF artificially ahead in the overnights, which are what large sections of the media are only interested in?
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Old 03-08-2013, 16:05
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ITV had been better off running the Harry Potter film so it finishes just before Your Face Sounds Familiar. It's lazy scheduling if they have to rely on You've Been Framed to kick off prime time on Saturday.
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Old 03-08-2013, 16:15
Jules 1
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Thanks a lot. That peak of 0.9m is very decent for a one-sided match played at a pre-season pace, frankly.
Great result for us, and to think Malmo beat Hibs 7-0. As for the pace of the game, we always play football, as opposed to the kick and rush of some other sides.

I am surprised that Malmo didn't try more to rough us up to be honest.

2nd leg viewing figures not likely to be that great given the first leg score.
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Old 03-08-2013, 16:15
NeilVW
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Channel 4
22:05 - That Music Show: 430k (5.0%)
I think that share flatters Grimshaw and must be a mistake by DS - it implies only 8.6m watching TV from 22:05-23:00, while the ratings for BBC Three around that time suggest that the total TV audience was nearer 15-16m.

5.0% would have been about 750-800k; so either the rating is wrong and Grimmy did better than we thought (unlikely going by the +1-included rating of 542k reported by dubsj), or the share is wrong and it should have been about 2.5-3%.

Also, I note that the DS report headlines MasterChef's further drop, but makes no mention of the fact that it was up against Corrie for the first time this series.
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Old 03-08-2013, 16:21
Jules 1
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So the great BT Sport was thrashed by lowly Swansea on itv4 with 597k and 3.2% share
That's why we came 9th in the Premier League last season then.

Some of the comment you make to back up your biased views are really snidey and pathetic.

You make Samuel seem like the voice of reason. (admittedly that is also a bit snidey.)

I have taken a few months break from this thread, really haven't missed much at all.
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Old 03-08-2013, 16:34
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a late start and late finish, as the Corrie crowd tune in, will clearly boost EmFm's overnight figures.

perhaps it is a deliberate tactic by itv to get EF artificially ahead in the overnights, which are what large sections of the media are only interested in?
Its no good trying to find reasons why Emmerdale is ahead and EE is behind. The simple fact is Emmerdale is good right now, EE is not. Simples.

Anyway you keep saying this but i imsgine the boost will be minimal.
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Old 03-08-2013, 16:35
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Emm, while still great, is winding down from the last big week or two, so I'd be surprised if it was ahead, unless marginally, on Monday. It's share of course, will still be comfortably ahead
I wouldn't be surprised if E'dale stays ahead for a while, even when The One Show returns. As I said, when it became clear BBC One would be taking One Show off for three weeks, it would give a proportion of its usual audience a chance to sample E'dale for a few weeks, and, if they liked what they saw, they might stay around for a while.

If you're making about 220 One Show's a year, do you really save much money by not making another 15 for late July/early August? It's the stupidity of DQF, a Dalek-esque bloody minded determination to salami-slice everything, instead of picking and choosing carefully.

At least they make some Celeb Mastermind editions to cover the three-week Christmas break The One Show takes, even if they don't show them all at 7pm.
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Old 03-08-2013, 16:41
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Emmerdale has now beaten Eastenders 9 times in a row. Is this a record?
To save you asking again if it becomes ten in a row next week (), I think E'dale was ahead, excluding 'Enders omnibus (and often including it) for about six months in 1985. By summer 1985, EastEnders was down to 10.6m including the omnibus, which was far from great for the mid-1980s. EastEnders didn't take off until it moved from 7pm to 7.30pm in September 1985.
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