If you used the "Samuel W post generator" for ITV this is what you'd get for last night...
Awful ratings for BBC1's big new entertainment format bought in from the creator of The Voice. One million lower than the launch of Your Face Sounds Familiar and easily beaten by it last night as well. Also considerably lower than film repeats in the past few weeks. It's a lower launch rating than any ITV weekend entertainment series this year. And Break The Safe only did OK because the competition was easy. Lets see if it still gets 4.8m peaks when it's up against X Factor.
Originally Posted by Score:
“Pretty good ending for YFSF, about where it started. It was probably around 3.9m/23% with +1. Wonder if they'll give it another run? It might be worth it as it's done better than any of their other Summer entertainment shows have done for a while.
Not a great start for ILMC and I suspect it might be downhill from here.”
I think that will be enough for a recommission. It's a lot better than Superstar, Popstar to Operastar, Lets Get Gold and others particularly in terms of audience share, It'll be a good result for Endemol UK if they can finally get a show like this returning.
As for ILMC, it's interesting how after weeks of people saying BBC1 repeats were "no competition", now when they actually put on an original series it does worse than the repeats.
It also goes against the argument that people are willing to try out new BBC entertainment series. I think there's an older audience always willing to try a lottery quiz show with Nick Knowles or something very homely with John Barrowman. But when you produce something that's not tailored to that audience, the numbers don't come in. Gabby Logan and Frank Skinner in a rowdy panel show don't have that appeal for BBC1.
Break The Safe seems to have done well in its second week - I liked the first round but then completely lost it. It's a huge asset for BBC1 to have those shows and Casualty later on in the night which always guarantee decent ratings (unless against X Factor) even if the earlier schedule is awful. For all people complain that they should change it and take risks, you can see why they don't want to.