Originally Posted by Brekkie:
“I'm not so sure - 1.26m for Kick Ass is less than Red got on Film4 on Thursday night, and I've certainly seen a lot more coverage of Kick Ass 2 and the original movie when that was release than I ever saw for Red (had never heard of it until the ratings came through on Friday) Should probably have been aimiing for 1.5m+.”
“I'm not so sure - 1.26m for Kick Ass is less than Red got on Film4 on Thursday night, and I've certainly seen a lot more coverage of Kick Ass 2 and the original movie when that was release than I ever saw for Red (had never heard of it until the ratings came through on Friday) Should probably have been aimiing for 1.5m+.”
It's a very tough slot. There are two ways of looking at the rating:
1) It's an excellent rating for that timeslot- the near 10% share recorded says it all. Rivals left behind included ITV.
2) It does make you think "what if?" had it been given a more sensible slot on a Sunday, for example.
It could be that this sets it up for another big rating when it comes to Film4 like we saw with Red. With the sequel hitting cinemas about now they might want to get a rapid repeat on quite quickly to capitalise as much as possible on that.





.