Originally Posted by davey_wavey:
“I have a gut feeling that Stepping Out will be ITV's next big hit. It looks like it will be scheduled nicely before or after X Factor, Strictly is very popular and I think this will attract the Strictly audience, it also has a neat little twist to it as well with married couples taking part instead of professionals with celebs. Also, it looks like they've got some good names to take part - Denise Welch and her new husband should be able to generate some headlines. Davina is a good choice of host - she's been excellent on Long Lost Family. I think everything is working in its favour - I expect it to debut with 5m + and then if the opening episode is given good reviews, I expect the ratings to keep rising over the remaining weeks.”
Audiences have attention spans of goldfish with new shows so it will have to grab at the outset because it will be compared to Strictly and if it comes across as a poor mans version it will struggle. However if it sticks and grows, could it be the DOI replacement?
The gimmick of no professional could work in its favour but if it ends up with couples just mumbling around the floor being slow, average (or poor) then that will become a bit boring.
All things considered its ITV which is looking the more aggressive with its ideas. It must be some kind of comfort that the staid unchanging pre- Strictly BBC opposition is relentlessly 5 million or less. There are so many viewing millions available, all it takes is a decent format.