There has, tonight after Corrie. You can catch it on +1

There hasn't been a promo for Stepping Out because probably, they want to get the highest amount of people tuning in for the first episode (and then deciding if they want to stick with it).

EDIT: Well, they probably first showed it today which is why I haven't seen it yet.

If they're going to be plonking it after X Factor there probably isn't much need for promo. Obviously XF is on the decline but it's still big and leading into another entertainment show along the same lines it's hard to see how a show like Stepping Out could possibly flop hard there.

What? I don't follow you.

Had there not been a promo, there would be more curiosity amongst viewers, to tune in for the first episode, as opposed to seeing the trailer and deciding not to tune in.

Over-promotion doesn't always help a show.

You mean by continuing to air what was airing the previous week, very aggressive.

A bit like BBC1 airing a new show on Monday at 7:30 and saying that ITV competed aggressively against it by airing Coronation Street!

Oh right. Was it a good glossy trailer or look disappointing?


Good points. I dont think Itv are going to over-promote Stepping Out because its going to get a good slot anyway. Itv are probably concerned if they overpromote it like what they did with Red or Black/Superstar/Vicious, they could potentially get a bigger backlash from the media and viewers. Give it a conservative promotional campaign, show it after XFactor and its bound to rate well against I Love My Country anyway, and with far less of a potential backlash too due to not being shoved/promoted in everyones faces.

It is only you who are over talking Stepping Out like it is the major landmark series of our time.

To everyone else, including ITV, it is just 'another programme' along with all the other programmes that they will be airing in September, therefore it will be being trailed the standard two weeks before it airs like is normal.

It's a Strictly spoiler. A revenge commission for The Voice.

I know that, you know that. End of.

Is this not just semantics though - you perceive any negative comments about ITV as wanting ITV to fail but a lot of people may take your universally positive ITV posts (and generally negative BBC comments) as wanting the BBC to fail. Is there really that much difference?

If you say so. I can't be arsed to retaliate.

Certainly a possibility, and also on outside bet at an expanded Sept-Oct slot with The X Factor pushed back a couple of months so live shows start in January with Cowell back on the panel.

I do wonder though if ITV might get back into the Sunday 8pm drama market for the winter - a show like Stepping Out isn't going to have the youngest of demos so a drama at around the same price which can be sold might be their better bet.

The first set of figures for Freeview's newest recruit True Entertainment fail to inspire. Indeed there was no noticeable uplift for its top rated programming at all.

The most watched programme of the week A Date with Darkness, a made-for-TV film from 2003, mustered just 44,000 on August 8, only marginally above the 38,000 that watched the previous week's highest rated programme. And whilst weekly reach for the channel rose a fair amount from 687k to 1.43m, they didn't watch for long enough for the channel to exceed 0.1% share.

The first Freeview channel to launch from CSC Media, who are more active in the music genre owning the likes of Chart Show TV and Scuzz, also regularly reach over 1 million viewers a week with True Movies 1, which until True Entertainment's increased coverage came about was the most watched channel in the network.

Tucked away in the upper echelons of the EPG at channel number 61, with little in the way of marketing to accompany the launch, it may be one that needs more time in order to show up more prominently performance wise. However it's fair to conclude this was a very lacklustre beginning.

I agree that there is a possibilty that it is. However this was created in-house, whereas The Voice a bought format. ITV are looking more creative than the BBC at the present, especially in LE formats

I don't really ignore you! Thanks for pointing that out in an earlier post that you were asking us to ignore something you had written rather than me!

I agree. ITV are better at new LE formulas. The BBC however should concentrate on what is working throughout the entire BBC and utilise these shows for Saturdays. For instance, what about a BBC1 version of Russell Howards Good News? At 9.40pm on a Saturday, this could work. Or The Rob Brydon Show getting a first airing on BBC2 and then repeated in the 9.40pm slot on Saturdays. The BBC do genuinely have enough original content to put together a good saturday schedule.

5.15pm Click
5.45 BBC News
6.05 Pointless Celebrities
6.55 This Is Your Life (recommission)
7.30 The National Lottery: In It To Win It/Break The safe
8.20 Casualty
9.10 The Sarah Millican Show
9.40 Russell Howards Good News

A BBC1 version? How would that differ to the existing version - less crude jokes?

I don't know if they've ever repeated RHGN on BBC1 late night though.

That is kinda my point! Rather than keep repeating the same old Apollo, Roadshow, Browns Boys, they should try repeating shows from across the entire BBC. Good News could work on late night Saturday. It's a cruder, newsy version of TV Burp.

Yes, i can see how it looked like i was ignoring you, sorry.

I agree and i think the BBC is in a position to play dangerous and schedule programmes such as 'Russel H Good News' in more open slots in the schedule and potentially highlight these shows to new audiences.

Possibly. Would introduce a new audience to it potentially.

There are other BBC Three comedies which they could repeat on Saturday nights, Bad Education & Cuckoo to name a few.

Speaking of which, I believe Cuckoo is back next year.

ITV seem to have put filler after Corrie tonight, so i forsee a 2.5million, or worse Sub-2million auience. BBC1 should win the 9pm hour with 3.5million+ for a Death in Paradise rpt. Channel five has a easy ride forthe BB Final.

Also looking foward to Under The Dome.

I admit, I've never ready Phillippa Gregory's books, but I don't get the impression they're particularly intellectual.

Indeed, when this series was commissioned, I seem to remember Ben Stevenson referring to is as something like "a great, big, fat, old, soap opera" - meant to be an enjoyable guilty pleasure. For what it's worth, I don't think it's been a disaster on that front, though it obviously never managed to secure itself much of an audience.

No ads whatsoever between BB14 final part 1 and Under the Dome. Every chance of success from here.

Well I bet there aren't many people watching Horizon, perhaps that's for the best. Its mostly gobbledegook(?) to me but basic message is scary stuff.

(postscript(and net check) says one of the contributors died recently in suggested mysterious circumstances too)

EastEnders should he the highest it's been for months tonight.

ITV are not starting their new factual until September so the 8pm slot this week and next is just filled by an old You've Been Framed.

Just because it features dancing?

Does this mean that all the second rate dance shows that BBC1 have done over the years were spoiling their own hit show?