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Microsoft takes $900m hit on Surface RT


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Old 25-09-2013, 19:38
Tassium
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People buy into platforms, whether they realise it or not. I suppose it's herd instinct.

So Microsoft come along, they are the Emo crowd and get a few people to go with them.

But it will never grow as a platform because most people are already with the Android/iOS group and have no reason to leave.

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MS needed to swallow their pride and go Android. Create a brand (let's call it Smee for fun) and market the hell out of it.

People like brands, they will pay a little more for them.

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Top executives nowadays are basically talentless hacks with charm. On the make/on the take.
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Old 25-09-2013, 19:47
John259
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Microsoft are now the sole remaining manufacturer of Windows RT tablets:
http://www.theverge.com/2013/9/25/47...-xps-10-tablet

Surface 'mini' allegedly delayed to early 2014:
http://www.theverge.com/2013/9/25/47...rly-2014-rumor
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Old 25-09-2013, 22:01
lettice
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Another nail in the coffin for Windows 8 RT and Metro, oh dear!
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Old 28-09-2013, 03:01
niceguy1966
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I'm amazed they are launching a Surface RT 2. Throwing good money after bad.
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Old 28-09-2013, 10:06
Ultraman1966
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If they merge the app stores so that RT and WP8 are one then they got a small chance of clawing it back.
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Old 25-10-2013, 15:51
IvanIV
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I just got my new Surface 2 and the screen on it is a-ma-zing, darling. And the dragon on the start screen as well. It's what Surface RT should have been, IMO.
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