People buy into platforms, whether they realise it or not. I suppose it's herd instinct.
So Microsoft come along, they are the Emo crowd and get a few people to go with them.
But it will never grow as a platform because most people are already with the Android/iOS group and have no reason to leave.
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MS needed to swallow their pride and go Android. Create a brand (let's call it Smee for fun) and market the hell out of it.
People like brands, they will pay a little more for them.
---------------
Top executives nowadays are basically talentless hacks with charm. On the make/on the take.
So Microsoft come along, they are the Emo crowd and get a few people to go with them.
But it will never grow as a platform because most people are already with the Android/iOS group and have no reason to leave.
-----------------
MS needed to swallow their pride and go Android. Create a brand (let's call it Smee for fun) and market the hell out of it.
People like brands, they will pay a little more for them.
---------------
Top executives nowadays are basically talentless hacks with charm. On the make/on the take.



