Reach and share ratings update:
BT Sport 1:
w/e 18/08/13 - 1,911,000 (0:03)
w/e 25/08/13 - 1,740,000 (0:03)
w/e 01/09/13 - 1,625,000 (0:03)
w/e 08/09/13 - 1,401,000 (0:03)
w/e 15/09/13 - 2,037,000 (0:04)
w/e 22/09/13 - 1,657,000 (0:03)
w/e 29/09/13 - 1,914,000 (0:04)
w/e 06/10/13 - 1,877,000 (0:03)
w/e 13/10/13 - 1,370,000 (0:01)
w/e 20/10/13 - 2,052,000 (0:04)
w/e 27/10/13 - 3.078,000 (0:05)
BT Sport 2:
w/e 18/08/13 - 923,000 (0:01)
w/e 25/08/13 - 780,000 (0:01)
w/e 01/09/13 - 764,000 (0:01)
w/e 08/09/13 - 994,000 (0:01)
w/e 15/09/13 - 1,031,000 (0:01)
w/e 22/09/13 - 761,000 (0:01)
w/e 29/09/13 - 758,000 (0:01)
w/e 06/10/13 - 699,000 (0:00)
w/e 13/10/13 - 726,000 (0:01)
w/e 20/10/13 - 690,000 (0:01)
w/e 27/10/13 - 963,000 (0:01)
ESPN:
w/e 18/08/13 - 502,000 (0:00)
w/e 25/08/13 - 449,000 (0:00)
w/e 01/09/13 - 408,000 (0:01)
w/e 08/09/13 - 383,000 (0:00)
w/e 15/09/13 - 399,000 (0:01)
w/e 22/09/13 - 442,000 (0:00)
w/e 29/09/13 - 386,000 (0:00)
w/e 06/10/13 - 355,000 (0:00)
w/e 13/10/13 - 348,000 (0:00)
w/e 20/10/13 - 480,000 (0:01)
w/e 27/10/13 - 575,000 (0:01)
So the free weekend has a massive impact on reach - BTS1's reach is up 50% compared to the previous week (which itself was the highest up to that point).
However BTS1's average share only rises from 4 minutes to 5 minutes probably suggesting that the additional viewers didn't on average watch for so long (though we can't be 100% sure because of the rounding - ie in theory share could have gone from 3.51 mins to 5.49 mins though that is obviously unlikely).
BTS2 and ESPN also see increases in reach though not to such a great extent and their average shares both remain unchanged at 1 minute (again we must be conscious of rounding).