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BT Sports Channel (Part 2)
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Jonny_Bentley1
31-12-2013
Originally Posted by D.M.N.:
“Official rating was 625k. ”

If correct this is part of a really instrumental December for BT.

Tottenham v Manchester United (618,000)
Crystal Palace v West Ham (251,000)
Swansea v Newcastle (286,000)
Manchester United v Newcastle (607,000)
Manchester City v Arsenal (683,000)
Liverpool v Cardiff (625,000)
West Ham v Arsenal ?
Manchester City v Liverpool (1,300,000)

Considering Liverpool v Cardiff was a lowly fourth pick of the week for BT to barge past an average of 600,000 just shows how far they have come when they only received 448,000 average of the Merseyside derby. Had it been broadcast recently you would be looking at at least 630,000. Only Swansea v Newcastle and Palace v West Ham bring the average down however with so many better midweek games to come, BT Sport in 2014 is looking very bright, with the real introduction of the FA Cup still to come.
casinoman13
31-12-2013
Is that the official rating for the Man City Liverpool game or is it the peak?

However I do agree the figures for the Liverpool game surely must of been a lot higher than most would of expected.

Just wonder if the Malky Mackay story may of drawn a few extra in.

Nevertheless encouraging figures all round for BT and as you quite rightly say they have some very good mid week fixtures coming up in the next month or so.
Jonny_Bentley1
31-12-2013
Originally Posted by casinoman13:
“Is that the official rating for the Man City Liverpool game or is it the peak?

However I do agree the figures for the Liverpool game surely must of been a lot higher than most would of expected.

Just wonder if the Malky Mackay story may of drawn a few extra in.

Nevertheless encouraging figures all round for BT and as you quite rightly say they have some very good mid week fixtures coming up in the next month or so.”

Yes, the official average for Man City v Liverpool is 1.3 million, with a peak of 1.85 million. Staggering figures for BT and they would surely have been delighted.
Gibsy
31-12-2013
Originally Posted by Jonny_Bentley1:
“Yes, the official average for Man City v Liverpool is 1.3 million, with a peak of 1.85 million. Staggering figures for BT and they would surely have been delighted.”

Forgive my ignorance here but am I missing something, people are raving about the viewing figures for BT Sport but if all their broadband customers receive the channel free plus the ones with the XL package from Virgin doing the same, why are the figures not higher?
clewsy
31-12-2013
Originally Posted by Jonny_Bentley1:
“Just out of interest did anyone watch the Skrill Premier Conference game at 12.00pm on Boxing Day? I quite like the BT non league coverage and heard it got 150,000 viewers in one of its games a while back which is fantastic.”

Yeah its decent are the figures good for it?
Futurama-Fan
31-12-2013
Originally Posted by Gibsy:
“Forgive my ignorance here but am I missing something, people are raving about the viewing figures for BT Sport but if all their broadband customers receive the channel free plus the ones with the XL package from Virgin doing the same, why are the figures not higher?”

Two things to rememeber when it comes to the ratings and BT Sport, although the two are connected

Firstly there is a need to rememeber that although BT Sport is on the face of it free to all broadband subscribers, they require/required people to actively ask for BT Sport to be activated (on their sky viewing card or on their BT Vision & Youview boxes) plus you had to tie yourself down with a new 12 month broadband contract. Therefore it is probable that a lot of BT Broadband subscribers have not taken advantage of the free sport channels.

Second of all is the fact that a lot of people may have activated BT Sport on their set-top boxes (or downloaded the app or have the ability to view online)but have yet to watch any of the channels (in a way people would activate the channels as part of their monthly broadband bill, but because it is in addition to their broadband they haven't watched it, namely because it is free). Therefore the higher ratings over december shows that with the right games and content, broadcast at the right time of day can draw in a larger audience and audience share for BT. It may also have the side effect of slightly increasing the ratings for their 12.45pm Saturday games.
casinoman13
31-12-2013
I think all this will do is convince BT even more that at the next rights they will be all out for better rights, times, than what they have now.

I still say they would like to keep the mid week/Bank Holiday package.
NeilVW
31-12-2013
Originally Posted by Jonny_Bentley1:
“Yes, the official average for Man City v Liverpool is 1.3 million, with a peak of 1.85 million. Staggering figures for BT and they would surely have been delighted.”

People generally use the term 'official' to mean consolidated viewing figures, which include recordings within a week of transmission and use more precise broadcast times. These are available 8 days later, so Boxing Day's officials will be released on Friday (and published on BARB's website on Monday).

The 1.34m average and 1.85m peak are overnight figures for Boxing Day, released the day after. BARB do not like them to be called "unofficial" because the raw viewing data is no less robust. There is usually little change for football broadcasts between overnights and officials because there is not a lot of recording, although sometimes the programme under- or over-runs which can make a difference, as we saw recently.
ariusuk
31-12-2013
Originally Posted by Futurama-Fan:
“Firstly there is a need to rememeber that although BT Sport is on the face of it free to all broadband subscribers, they require/required people to actively ask for BT Sport to be activated (on their sky viewing card or on their BT Vision & Youview boxes) plus you had to tie yourself down with a new 12 month broadband contract. Therefore it is probable that a lot of BT Broadband subscribers have not taken advantage of the free sport channels.”

At least 7 out of 10 BT Broadband customers have not activated BT Sport
Gibsy
31-12-2013
Originally Posted by ariusuk:
“At least 7 out of 10 BT Broadband customers have not activated BT Sport”

Thanks for the info guys.

If the above stat is true and I have no reason to think it isn't, how can BTs business model of free sports channel driving broadband retention or uptake be correct in the long term.
Steveaustin316
01-01-2014
Could BT have picked just one game on New Year's Day and saved an extra game for later in the season?
lettice
01-01-2014
Noticed that bt sport is showing the luton v barnet match unencrypted on sky. Is it a free bt sport day?

Usually plug the iPad into the tv to watch through the bt sport app for the prem matches I want, so hoping the Chelsea match is also unencrypted later.
owenmahamilton
01-01-2014
BT Sport have just gone up in my estimation (they were quite high anyway) the weather is crap so I'm sure it would be almost unwatchable via Sky so I just watched a bit of BT Sport 1 HD via the BT Sport website and was pleased to see it was HD, so why can't Sky Go be in HD? They claim it would take too much bandwidth, if BT can do it why not Sky?
D.M.N.
01-01-2014
Sky say Premier League ratings have increased 6% - http://www.thedrum.com/news/2014/01/...-amid-bt-sport
casinoman13
01-01-2014
Originally Posted by D.M.N.:
“Sky say Premier League ratings have increased 6% - http://www.thedrum.com/news/2014/01/...-amid-bt-sport”

With that in mind they will have to go all out for major success at the next rights, nothing less will do for any further increase.
clewsy
01-01-2014
Anyone see that classic conference game at 12 - case of TV ensuring the game was played given the state of the pitch.

The football wasn't the best but the game was very entertaining and noticed that BT Sport was trending on twitter at one point.
tomvoxx
01-01-2014
Originally Posted by clewsy:
“Anyone see that classic conference game at 12 - case of TV ensuring the game was played given the state of the pitch.

The football wasn't the best but the game was very entertaining and noticed that BT Sport was trending on twitter at one point.”

I agree. There is no way the game would have been played if it wasn't being televised. Conditions were farcical. I bet Barnet manager Edgar Davids never imagined back in his Champions League days that he'd be involved in a New Years Day match played on a swamp in Luton. Bet he's glad he got sent off last week and was suspended for today's game now.
clewsy
01-01-2014
Originally Posted by tomvoxx:
“I agree. There is no way the game would have been played if it wasn't being televised. Conditions were farcical. I bet Barnet manager Edgar Davids never imagined back in his Champions League days that he'd be involved in a New Years Day match played on a swamp in Luton. Bet he's glad he got sent off last week and was suspended for today's game now.”

In fairness Barnet should have had 2 pens. That last one in the 90th min would have been fitting for such a game. In fairness to the ref - not one card all game.

I think if Barnet had actually tried to play rather than get the game called off from the start of the 2nd half, could have been a different score line.

Its a BT conference game that will help put the channel on the map to more people as can see that on YouTube and being watched for years to come.
mlt11
01-01-2014
Originally Posted by ariusuk:
“At least 7 out of 10 BT Broadband customers have not activated BT Sport”

Originally Posted by Gibsy:
“Thanks for the info guys.

If the above stat is true and I have no reason to think it isn't, how can BTs business model of free sports channel driving broadband retention or uptake be correct in the long term.”

The stat isn't particularly surprising - a large proportion of the UK population has no interest at all in watching football (or any sport) on TV. Even when ITV shows a fairly attractive CL match FTA under 10% of the population watches it.

Then you also need to bear in mind that many people who might be interested in activating BT Sport would need new equipment to watch it.

BT's business model could still make sense even if most BT broadband users don't activate it.

The issue is whether BT Sport results in enough extra incremental revenue for BT - and that revenue can come from TV subs, phone line rental / usage and broadband - to offset the costs of BT Sport (and any other incremental costs associated with additional phone / broadband customers).

It is entirely possible for the above to happen even if most BT broadband customers don't activate BT Sport.
mlt11
01-01-2014
Originally Posted by D.M.N.:
“Sky say Premier League ratings have increased 6% - http://www.thedrum.com/news/2014/01/...-amid-bt-sport”

Interesting stat - what it effectively means is that the better timeslot (ie Sat 5.30pm instead of Sat 12.45pm) has more than offset the loss of 1st pick games.

(Because the total number of Sky Sports subs will have hardly changed compared to the prior season - we can infer that from total Sky subs numbers).

NB. The above assumes that the stat holds up for the whole season - the article refers to the first 50 games and that period is before the vast majority of BT's strongest 1st pick games. However, even allowing for that, 6% is a pretty decent increase.

If the stat does hold it implies Sky was right not to break the bank to retain all 1st picks - ie Sky hasn't lost out by moving to the Sat 5.30pm package.

However that doesn't mean BT was wrong to go for the Sat 12.45pm package - because it's not just about ratings - the high profile 1st picks have allowed BT Sport to make more "impact" than it would have made with the Sat 5.30pm package - even if overall (on average across the whole season) BT would have got higher ratings with the Sat 5.30pm package.
ariusuk
01-01-2014
Originally Posted by mlt11:
“The stat isn't particularly surprising - a large proportion of the UK population has no interest at all in watching football (or any sport) on TV. Even when ITV shows a fairly attractive CL match FTA under 10% of the population watches it.

Then you also need to bear in mind that many people who might be interested in activating BT Sport would need new equipment to watch it.

BT's business model could still make sense even if most BT broadband users don't activate it.

The issue is whether BT Sport results in enough extra incremental revenue for BT - and that revenue can come from TV subs, phone line rental / usage and broadband - to offset the costs of BT Sport (and any other incremental costs associated with additional phone / broadband customers).

It is entirely possible for the above to happen even if most BT broadband customers don't activate BT Sport.”

The danger is that those BT Broadband customers who aren't interested in sport think that they are subsidising these billion-pound sport channels, and move to a different broadband supplier. With many of them on 18-month contracts it will be another year before we see the effect of this.

BT will be relying on these customers being the sort of people that can't be bothered to switch suppliers. But if 70% of their customer base are that apathetic, there were probably cheaper ways of keeping the other 30% than launching a premium sport channel and giving it away.
mlt11
01-01-2014
Originally Posted by ariusuk:
“ But if 70% of their customer base are that apathetic, there were probably cheaper ways of keeping the other 30% than launching a premium sport channel and giving it away.”

But it's not just about retaining broadband customers.

It's also about attracting new broadband customers which in turn means more phone lines and phone usage.

Plus it's also about growing the BT TV platform.

And on top of all that specific sports subs revenue will also be generated.

In summary it's about turning around the BT Retail business which has had declining revenues for many, many years.

Whether it will prove to be a success and whether the cost of BT Sport will be justified is far too early to say.

However at least one early sign is promising in that in BTS's very first quarter BT Retail achieved its highest revenue growth for 10 years (after many years of declines). But at the same time it is a very large investment.
Jonny_Bentley1
01-01-2014
Originally Posted by Steveaustin316:
“Could BT have picked just one game on New Year's Day and saved an extra game for later in the season?”

No. For midweek events and bank holidays BT have first and second picks. There are 5 midweek and bank holiday rounds so that means they will broadcast 10 games, 4 from New Years Day and Boxing Day and 6 from 3 midweek night rounds. The package does allow them 2 extra Saturday fixtures at 12.45pm but they are only 5th picks.

On reflection I also have to say that the conference game between Luton and Barnet was certainly something and I hope it got in the region of 100,000-200,000 viewers. The Southampton/Chelsea match should have drawn a decent amount of people but as every other team plays at 3.00pm, again I would expect an average under the 600,000 averages they have been recently getting.

The late kick off between Man United and Spurs though should attract a lot of people. If Man City/Liverpool averaged at 1.3m, I see no reason why another "top pick" of this standard cannot draw a similar number.
clewsy
01-01-2014
Been a good day of football on BT. What's more worrying is that the Conference game is the one that is the most memorable and dare I say it entertaining - however in fairness all games were good today.

Well done BT
loyalsince
02-01-2014
I dont think that many BT customers will have a clue how much BT Sport costs., therefore wont be that angry. In a way bt sport is being funded via the very large efficiency savings made, so no real affect on price yet.

I have to confess (not being technically minded) but i dont quite understand, why so many people have bt. The speed of other providers is identical (if same speed bought?) so if you're a normal user why pay quite a bit more to bt for what is in practice the same product?

With regards packages, i think that as long as you hold all pick twos (bar 12 game back) and pack d, there is little difference between main 1245 pack and 530 pack.

The main pack for bt has actually been the 12 game pack which has given them man c v liv, ars v manu, manu v spurs, spurs v manc and liv v eve. That pack is the difference between a setanta offering and what bt are.

I wonder how close the bidding was for the holiday pack? It is plausible that just a couple of million was key.

I do still wonder, if lets say sky or bt win all 7 packs whether they get to choose which to drop. Also slightly differently, it has been rumoured that after the first round bt had won pack a, sky another. Lets say sky had won the poorer12 game pack. Wouldnt they be annoyed as this would prevent them going for holiday pack if they wanted 116 games?
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