Originally Posted by promo-only:
“That sums it up nicely.
Just because BT have got the money to 'throw' at things doesn't mean that they will do so. They have to weigh each auction up and place a value on what's on offer... what is each property worth to them in return for what it'll bring them?
Will the live sport have a dramatic impact on their BB take-up or retentions? The jury is out at the moment but I can't help but feel it was a massive splash that they just didn't need to make.”
“That sums it up nicely.
Just because BT have got the money to 'throw' at things doesn't mean that they will do so. They have to weigh each auction up and place a value on what's on offer... what is each property worth to them in return for what it'll bring them?
Will the live sport have a dramatic impact on their BB take-up or retentions? The jury is out at the moment but I can't help but feel it was a massive splash that they just didn't need to make.”
They were forced into it by Sky.
They wanted a fair wholesale price of sky sports. Sky not only refused and took it to court, they said to BT that they should take their own risks with their own sports channels if they want to reap the rewards.
So BT took their advice and had no option but to really.






.....youve bloody spoilt it for me now