I've said this before, and I'll say it again. Sunset and Vine has some top people working for them, and the same people who revolutionised cricket coverage the world over (and that's no exaggeration - they introduced snickometer, hawk-eye, enhanced stump cameras alongside many format changes to the coverage) are now running BT Sport's football coverage (namely Gary Franses and Dylan Jane). Unfortunately, it clearly isn't working at the moment. That may be down to edicts from higher up the chain (the matey, family-friendly style of presentation, for example) but also might be because football can't be revolutionised in the same way as cricket.
Some excellent points were made re Jake Humphrey's presenting and the difference between F1 and football when it comes to presentation on the Football Commentators Thread, which I won't rehash here, but I will look a bit at the difference between football and cricket coverage.
There's no room for manoeuvre in a football match. I remember an interview with Dylan Jane before the start of BT's first season on the air, in which he said that football coverage hadn't really moved on from the early 90s, and all it consisted of was camera 1 panning around, with the odd close-up and replay. And he's right. The point is, there's little you can do on top of that within the match coverage. BT have tried to add in the BT Box to add a bit of revolution to the match direction. And I think, on paper, it's a good idea - after all, we have high-resolution displays these days with widescreen safe-areas, so using a PiP is not a bad idea. Unfortunately, it has been lamentably thought through - its principal device appears to be showing continuing live play whilst a replay is being shown. A good idea in principle. But replays aren't being framed to avoid the box, so often key action is obscured by it. They keep changing the size of the box and it's location/manner in that it animates on, so you can't get used to it, and you feel that even they haven't found the optimum position or usage for it. And the frequency of its use keeps altering too - just when you think that they might have found the right balance, and have decided to use it sparingly, the next match they show uses far too much BT box. And when they use it to show a manager standing on the touchline, that's just ridiculous.
I can think of good uses for it - for example, a player commits a foul, and whilst the replay is showing the foul, the BT Box shows live shots of the referee dealing with the player and the awarding of a yellow/red card. Or, a goal is scored, and further replays are shown full-screen, whilst the kick-off appears on the BT Box. Those are good uses for it, if managed properly. But it is still not being managed properly.
Otherwise, the match presentation is pretty standard - the bottom score-bar I don't mind. It's a neat graphics scheme that they have and is quite refreshing. Again, the wider safe-areas that we have these days helps this decision. When Sky briefly tried a bottom score-bar in 2007, we still had 4:3 safe areas and they were hindered by that. BT's implementation is far better.
As for the presentation - it is clear that pitchside presentation just does not work in the Premier League, as access is not given by the clubs. If you're going to do pitchside, then walk around the ground, sample the atmosphere, drop into the players tunnel and show us the interior of the dressing room area and behind the scenes. Ideally you would then have a sit-down presentation area (perhaps a dugout, or something similar) to have a proper chat with the pundits. Channel 4 cricket did this very well - the pundits would often sit down in seats within the stands to have a pre-match chat. This gave across the atmosphere of the occasion, but didn't have them standing needlessly around a table looking foolish. For example, this clip from the final day of the 2005 Ashes:
https://www.youtube.com/watch?v=7iFV...U&spfreload=10
If you can't get the access for this kind of thing (and BT blatantly can't) then just use a studio for the main presentation, with a secondary touchline presenter if needed. See BBC's FA Cup coverage this season - on Friday, Gary Lineker was in the studio with Dan Walker on the pitch for atmosphere/reaction, and Jaqui Oatley was on the pitch yesterday.
As lots of people have said, in many ways the pieces are there, and the talent behind the scenes is certainly there, but as soon as you think they have turned a corner, the coverage goes back to square one. Having said that, the Champions League brings its own challenges - BT will have to mix in with the UEFA branding, for example, so we will be seeing a top score graphic, and there may well be other restrictions, too. I can't see BT pitchside for the Champions League final, for example.