BT Sports Channel (Part 2)

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mlt11

19-05-2016

Originally Posted by casinoman13:
“what fantastic figures, they will have to go a long way in the future to beat those, sensational peak on both!

They will be over the moon with those.”

They are obviously very good figures for BT Sport - indeed an all time record.

But are they "fantastic"? What would we have expected?

It was available free to every home in the UK - and that fact was pretty well publicised - there were large adverts in many publications.

It was also, obviously, a very big event which a very wide part of the population would have been aware of - unlike most things shown on BT Showcase.

Yet, it rated about one third of the audience it would have got on, say, ITV.

It also actually rated lower than the Capital One Cup Final on Sky - despite that being only available to Sky Sports subscribers - ie slightly under 30% of UK homes.

Rich1977

20-05-2016

Originally Posted by mlt11:
“They are obviously very good figures for BT Sport - indeed an all time record.

But are they "fantastic"? What would we have expected?

It was available free to every home in the UK - and that fact was pretty well publicised - there were large adverts in many publications.

It was also, obviously, a very big event which a very wide part of the population would have been aware of - unlike most things shown on BT Showcase.

Yet, it rated about one third of the audience it would have got on, say, ITV.

It also actually rated lower than the Capital One Cup Final on Sky - despite that being only available to Sky Sports subscribers - ie slightly under 30% of UK homes.”

Although add in an extra 1m plus for youtube as well. Also I think it would have been good for pubs too. I know a lot of people that went to the pub to watch this after 'wrongly' assuming it was not on free to air, most I think would have normally watch at home being a school night. Would be interesting to see how the pubs viewed trade this time compared to other years where UK teams were in the final.

mlt11

20-05-2016

Originally Posted by Rich1977:
“Although add in an extra 1m plus for youtube as well.”

I’d be interested to see the detail on that Youtube figure.

ie Is that an average figure for the audience throughout the whole evening (which would be comparable to conventional TV ratings)?

Or is it just the total number of hits / requests - ie some people may have just watched for a very short period of time (which wouldn’t be at all comparable to conventional TV ratings)?

loyalsince

20-05-2016

Sorry double post
Last edited by loyalsince : 20-05-2016 at 18:00

loyalsince

20-05-2016

The match is very similar to ratings for Salford v notts county.

Bt got 1.7m peak from Liverpool v man city in 2013. (Free in bt homes) which probably indicates growth through cl rights, but not massive as I bet showcase viewers were mainly non bt

Jonpollak

20-05-2016

For the first time in British television history the qualifications for the biggest race in the world, the 100th running of the Indianapolis 500, will be shown live on BTSport/ESPN this Sat&Sun @9pm

colour me chuffed.
Jp

TheSubaru2012

22-05-2016

193k watched the FA Cup Final on BTS2 (Source: Lewiep93 from the rating thread)

casinoman13

22-05-2016

Originally Posted by TheSubaru2012:
“193k watched the FA Cup Final on BTS2 (Source: Lewiep93 from the rating thread)”

Really? although obviously very poor that is well well up on the previous 2 years.

Neil_Harris

22-05-2016

Did they show the pre match rubbish. Perhaps people switched from the Beeb in the hope they weren't?

mitchey316

22-05-2016

UFC rights are up in August I wonder if BT will retain them?

popeye13

22-05-2016

Originally Posted by mitchey316:
“UFC rights are up in August I wonder if BT will retain them?”

They're up at the beginning of July and both Zuffa and BT are in negotiations but they are not exactly buddies right now so who knows

Futurama-Fan

22-05-2016

Originally Posted by popeye13:
“They're up at the beginning of July and both Zuffa and BT are in negotiations but they are not exactly buddies right now so who knows”

Personally if I was negotiating on behalf of BT then I would play hard ball. Firstly when BT signed the original UFC contract it was including all US TV events and the Traditional US PPVs, months later UFC launches the Fight-Pass, thus part of the prelims and the majority of the European and Asian events were no longer PPV or TV in the US thus not available for BT. That is terrible in my book, but kind of the way that UFC does business, if various reports over the years are to be believed, of course these reports may just be disgruntled people.

We'll never know if BT were aware of the plans for Fight Pass, but given that to begin with BT were plugged 'every live UFC event for the next 3 years', it would appear that they didn't.

Also BT doesn't need UFC, but UFC almost certainly needs BT. Everyone else over the years who have tried to air UFC in the UK (Sky Sports in the early 2000's and in the last 3 years Channel 5 and Sky again - via PickTV) have dropped it (sky sports) or didn't buy in anymore events (Channel 5 & Pick).

And with BT's recently extended and expanded deal with ESPN they will have plenty of overnight live US sport to air.

Having said all this I hope that BT and UFC do make a deal, otherwise UFC will disappear again from the UK (minus the most die-hard of uber fans).

RobSmithS

25-05-2016

With it being based mainly around whichever of the Premier League rights that a single broadcaster cannot show as similar to Setanta and Espn UK before and with one of two of the "minor" rights deals renewed or up for renewal (WTA, UFC, NHL) I was rereading some Espn America comments from around the time they were closed across Europe in July 2013 and in turn came across this summary of ESPN UK's losses
http://forums.digitalspy.co.uk/showp...postcount=1714

I thought it was interesting to be reminded of it as the first 3-year cycle of BT's PL rights has just concluded.

Also as with the Copa America and other rights it is not as if rights holders are left with only 2 options for "minor" rights deals.

1andrew1

26-05-2016

Interesting article here on the commercial benefits to BT of using YouTube.
"Full terms of the deal have not been disclosed but it’s now understood that Google-owned YouTube will hand BT Sports data on every single viewer – who it already knows will be a Champions League fan, a UK resident, and most likely a non-BT Sport subscriber – which it can then use in a two-pronged marketing attack."
http://www.thedrum.com/news/2016/05/...viable-if-they

RobSmithS

26-05-2016

The Turkish Cup final between Galatasaray and Fenerbahçe will be live on BT Sport Europe (tonight, 7.15pm with repeats Fri 12.30am and 2.30pm).

Paul_Crawford

26-05-2016

Originally Posted by 1andrew1:
“Interesting article here on the commercial benefits to BT of using YouTube.
"Full terms of the deal have not been disclosed but it’s now understood that Google-owned YouTube will hand BT Sports data on every single viewer – who it already knows will be a Champions League fan, a UK resident, and most likely a non-BT Sport subscriber – which it can then use in a two-pronged marketing attack."
http://www.thedrum.com/news/2016/05/...viable-if-they”

All this from an IP address? I watched the Europa League final on the BT YouTube channel, never entered any of my personal details just clicked play on the video and started steaming the game. The CL final will likely be similiar.

sat-ire

26-05-2016

Originally Posted by Paul_Crawford:
“All this from an IP address? I watched the Europa League final on the BT YouTube channel, never entered any of my personal details just clicked play on the video and started steaming the game. The CL final will likely be similiar.”

Cookies; search history etc etc

RobSmithS

26-05-2016

CFL is in the schedules.

Canadian Football League(Sport)
Friday, June 24th, 2016 on
BT Sport 1 from 12:30am to 3:30am
Hamilton @ Toronto.

Action from the Canadian Football League.
(Stereo, Widescreen, Live, Series 2016, Episode 1)

https://digiguide.tv/programme-detai...+League/Sport/

RadioPhoenix

27-05-2016

Apologies if this has been done to death, but is the BT Showcase channel on sky and if so which channel is it on?

I ask here because ive tried to research on google but nowhere seems to have a proper answer and BT are saying it's on sky

http://sport.bt.com/football/bt-spor...11364002870161

DejaVoodoo

27-05-2016

Originally Posted by RadioPhoenix:
“Apologies if this has been done to death, but is the BT Showcase channel on sky and if so which channel is it on?

I ask here because ive tried to research on google but nowhere seems to have a proper answer and BT are saying it's on sky

http://sport.bt.com/football/bt-spor...11364002870161”

BT Showcase isn't on Sky.

The Champions League Final will be on BT Sport Europe in SD, which will be unscrambled for the game.

Li4m

28-05-2016

Originally Posted by Paul_Crawford:
“All this from an IP address? I watched the Europa League final on the BT YouTube channel, never entered any of my personal details just clicked play on the video and started steaming the game. The CL final will likely be similiar.”

It will be cookie-based tracking, although if you're logged in while watching that will provide an additional layer of data collection.

rzt

29-05-2016

BT Sport Europe:

19:00-23:30: Champions League Final: 1.26m (6.8%)
* match average: 1.67m (8.5%)
* peak: 2.28m (13.7%) at 22:30

BT Sport Showcase:
19:00-23:30: Champions League Final: 632k (3.4%)
* match average: 894k (4.6%)
* peak: 1.23m (7.4%) at 22:30

TOTAL AUDIENCE FOR CHAMPIONS LEAGUE FINAL:

Average: 1.89m (10.2%)
Match average: 2.56m (13.1%)
Peak: 3.51m (21.1%) at 22:30

ftakeith

29-05-2016

Originally Posted by rzt:
“BT Sport Europe:

19:00-23:30: Champions League Final: 1.26m (6.8%)
* match average: 1.67m (8.5%)
* peak: 2.28m (13.7%) at 22:30

BT Sport Showcase:
19:00-23:30: Champions League Final: 632k (3.4%)
* match average: 894k (4.6%)
* peak: 1.23m (7.4%) at 22:30

TOTAL AUDIENCE FOR CHAMPIONS LEAGUE FINAL:

Average: 1.89m (10.2%)
Match average: 2.56m (13.1%)
Peak: 3.51m (21.1%) at 22:30”

what about youtube figures for last night

rzt

29-05-2016

Originally Posted by ftakeith:
“what about youtube figures for last night”

No YouTube figures have been released yet. Here's how Champions League Finals have rated over the last decade:

Code:

2016	Real Madrid v Atletico Madrid (AET)	
............    BT Europe...... BT Showcase.. 	Combined
Coverage....	1.26m (6.8%)	0.63m (3.4%)	...........
Match.......	1.67m (8.5%)	0.89m (4.6%)	2.56m (13%)
Peak........	2.28m (14%)	1.23m (7.4%)	3.51m (21%)

2015	Juventus v Barcelona	
..........	ITV...........	Sky....... 	Combined
Coverage....	4.1m (21%)	0.48m (3%)	...........
Match.......	5.4m (28%)	0.78m (4%)	6.2m (32%)
Peak........	6.2m (30%)	0.89m (4%)	7.1m (34%)

2014	Real Madrid v Atletico Madrid (AET)	
..........	ITV...........	Sky....... 	Combined
Coverage....	4.9m (25%)	1.10m (6%)	...........
Match.......	6.0m (28%)	1.60m (8%)	7.6m (36%)
Peak........	7.2m (34%)	1.76m (9%)	8.9m (42%)

2013	Borussia Dortmund v Bayern Munich		
..........	ITV...........	Sky....... 	Combined
Coverage....	3.5m (18%)	0.57m (3%)	...........
Match.......	4.6m (22%)	0.93m (5%)	5.5m (27%)
Peak........	5.8m (27%)	1.13m (5%)	6.9m (33%)

2012	Bayern Munich v Chelsea (AET)		
..........	ITV...........	Sky....... 	Combined
Coverage....	6.5m (29%)	1.49m (7%)	...........
Match.......	8.2m (34%)	2.0m (8%)	10.2m (42%)
Peak........	10.6m (43%)	2.3m (9%)	12.9m (52%)

2011	Barcelona v Manchester United		
..........	ITV...........	Sky....... 	Combined
Coverage....	7.9m (33%)	1.34m (6%)	...........
Match.......	10.5m (42%)	2.1m (8%)	12.6m (50%)
Peak........	11.2m (43%)	2.3m (9%)	13.4m (52%)

2010	Bayern Munich v Internazionale		
..........	ITV...........	Sky....... 	Combined
Coverage....	3.1m (17%)	0.64m (7%)	...........
Match.......	3.7m (19%)	0.9m (5%)	4.6m (24%)
Peak........	4.4m (20%)	1.0m (5%)	5.4m (25%)

2009	Barcelona v Manchester United		
..........	ITV...........	Sky....... 	Combined
Coverage....	7.9m (34%)	1.09m (6%)	...........
Match.......	9.9m (40%)	1.8m (8%)	11.7m (48%)
Peak........	10.6m (40%)	2.1m (8%)	12.7m (48%)

2008	Manchester United v Chelsea (AET)		
..........	ITV...........	Sky....... 	Combined
Coverage....	9.6m (43%)	1.3m (7%)	...........
Match.......	11.1m (46%)	1.8m (7%)	12.9m (53%)
Peak........	14.6m (60%)	2.0m (8%)	16.6m (68%)

2007	AC Milan v Liverpool		
..........	ITV...........	Sky....... 	Combined
Coverage....	7.7m (35%)	0.73m (5%)	...........
Match.......	9.6m (42%)	1.2m (7%)	10.8m (49%)
Peak........	10.3m (43%)	1.3m (5%)	11.6m (48%)

2006	Barcelona v Arsenal		
..........	ITV...........	Sky....... 	Combined
Coverage....	8.7m (39%)	0.8m (5%)	...........
Match.......	11.2m (45%)	1.3m (5%)	12.5m (50%)
Peak........	12.2m (48%)	1.4m (6%)	13.6m (54%)

2005	AC Milan v Liverpool (AET)		
..........	ITV...........	Sky....... 	Combined
Coverage....	9.7m (43%)	0.9m (5%)	...........
Match.......	10.8m (46%)	1.3m (6%)	12.1m (52%)
Peak........	14.6m (60%)	1.5m (6%)	16.1m (66%)

Even if we are very generous and say 1m people watched the YouTube stream (which would take the match average to about 3.6m), it is less than half the audience who watched the same two teams in similar circumstances (extra time) two years ago.

jlp95bwfc

29-05-2016

Embarrassing that Sky's coverage has outrated BT's in the past even with ITV showing the game as well (albeit with English involvement in those finals).

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